MARKETING IN INTERNATIONAL ENVIRONMENT.

MARKETING IN
INTERNATIONAL
ENVIRONMENT
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

INTRODUCTION
Aim
– The aim of the following assignment is to analyse the best possible market and marketing
opportunities for a company in different markets across the globe. The company selected for the
study is Eastern Silk Industries limited. The markets of America, Dubai and Bangladesh has been
selected to carry out the study on brand competency and challenges faced by the company.
Methods
– The secondary method of data collection has been used to collect the data regarding the company
and also the data regarding the competitiveness in the market. The secondary method of data
collection has been selected as because it ensures the selection of the reviewed and genuine
information.
Limitation
The different information collected have not been able to fill the gap at some areas as vital
market information of different countries could not be collected. Apart from this the lack of time also
limited the data collection process.

COMPANY BACKGROUND
– Eastern Silk Industries Limited is an Indian company based in
Kolkata which was established in the year 1975
– The company is involved in the manufacturing of a number of
different kinds of products like silk yarn, fabrics and also home
furnishings and fashion fabrics.

COMPANY BACKGROUND
– The major export destinations of the company includes USA,
Middle East, Europe, Japan, Canada and some other countries of
the globe.
– The company with its advanced range of quality products
implements the best possible strategies that helps it to be the
producers of one of the best global silk products.