What Is Strategic Marketing Management??

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Strategic Marketing Management

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Introduction
This report includes several marketing strategies used by Qatar Airways to manage several
marketing tactics in the market. The strategic marketing process used to manage the needs and
requirements of target customers and improve the overall growth of the business in the market.
Qatar airways company is the state-owned flag carrier of Qatar. This company works in
managing the aircraft and also expand its business in the international market. This company
owned more than 200 aircraft and employs more than 43,000 people.
This is one of the major airline's company worked as Qatar. The company uses several marketing
strategies to improve the overall growth of the market. The marketing strategies are responsible
to increase the economy and statistics of the company and improve the overall profitability of the
company (Burns, et al., 2014). This report will be discussed about the several marketing
techniques that increase the growth opportunities of the company in the market. The different
marketing strategy options will be described in the report.
The company need to make the marketing objectives to analyse the options of the market and
these objectives help in carrying out the market research. The several aspects related to the
external environment and internal environment will be discussed in this report. The local,
national and global aspects will be also included in the market process of the company. So,
several emerging themes will be included in this report.

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Appropriate marketing techniques to discover growth opportunities
The several marketing techniques are used by Qatar Airways and these marketing techniques
improve the overall growth of the company and its products in the market. The marketing
strategies include as one of the important parts that are responsible to achieve the proper growth
in the market that also improve the productivity and profitability of the market (Rollins, et al.,
2014). The main marketing techniques used by Qatar Airways will be discussed below-
 Align sales and marketing
The company needs to manage sales and marketing properly so that Qatar Airways
achieves immense growth in the market and improve better profits in the market. The
sales and marketing terms are interchangeable and they both highly contributed to the
growth of the organization (Mishra and Sharma, 2014). Marketing is one of the critical
factors of the business that increase the financial success of the organization.
 Expand the offerings of the company
Qatar airways need to expand the offerings so that customers get attracted to the
organization. These expansion in the offerings are must for the overall process of the
business. The customer and their needs are always evolving and these offerings maintain
the needs of the customer.
 Focus on customer relationship management
Qatar Airways need to manage their relations with the customer so that better
profitability can be achieved by the business. It has been analyzed that increasing
customer relationships is responsible to increase the profits between some decided range.
 Develop the proper strategic partnerships
The organization need to maintain the proper strategic partnerships in the market so that
they serve the larger customer and business opportunity together in the market.
 Develop new customer base
It has been analyzed that selling to new clients is between 5 to 20 per cent is successful.
So, the business needs to attain new customers for using the services.

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By using these techniques in marketing, Qatar airways gained several opportunities and achieve
better growth in the market. This growth can be analyzed by analyzing the statistics data,
economic data of Qatar Airways.
Source: (Statista, 2020)
The above data shows the continuously increasing revenue of the Qatar airways and this
becomes possible by using the proper marketing techniques to attract the customers and to
improve the overall profitability in the market. From the year 2012, the Airlines company
continuously increasing its revenue and it attains high revenue in the year 2019.