Marketing in travel and tourism

Marketing in travel
and tourism

CONTENT
 Elements of marketing mix
 Importance of service marketing mix
 Total tourism product

INTRODUCTION
This presentation consist of marketing mix for
promotion of packages of Thomas Cook which
are made for Egypt and Morocco.

3.1 Issues in the product price and place
elements of the marketing mix
Issues in elements of marketing mix have been justified as
follows:
 Product
 Price
 Place

3.2 Importance of service sector mix elements
to travel sector
There is a huge importance of these factors which have been stated
as follows:
 Helps in setting price
 Production of product is assisted
 Beast distribution channel is chosen to reach customer
 Impactful which gives a tangible feeling
 Experience which is unforgettable
 Quality of services are maintained

3.3 Concept of the total tourism product
Total tourism product consists of:
 Intangible Components (Scenery & Climate)
 Tangible Components (Accommodation & Transportation)

REFERENCES
 Hussain, H., 2012. Tourism Marketing and Travel Management.
Lap Lambert Academic Publishing GmbH KG.
 Konu, H., 2010. Identifying potential wellbeing tourism
segments in Finland. Tourism Review. 65(2). pp. 41‐51.
 Law, R., Qi, S. and Buhalis, D., 2010. Progress in tourism
management: a review of website evaluation in tourism research.
Tourism Management. 31(3). pp. 297‐313.