Marketing in travel tourism

Marketing in
Travel and Tourism
Understand the role of marketing mix
TASK 3

Table of Content
Introduction
Marketing mix
Issues in Product, price and place
Service sector mix in tourism sector
Importance of service sector mix
Concept of total tourism product
References

Introduction
• Thomas Cook is preparing a summer holiday package
2018 to Morocco and Egypt.
• Issues, problems, importance and various concept of
marketing mix will be highlighted in this presentation.