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1 4.2Planning and Justifying promotional campaign for Thomas Cook for Summers 2018 holidays Objective of promotional campaign Thomas Cook have introduced promotional campaign to Morroco and Egypt. The chosen destinations are famous enough that can attract maximum number of customers towards it. Investment decided for campaigning function of summer 2018 is approximately 12000 dollars. Practices of promotional campaign by Thomas Cook Amalgamation of business and leisure activities so that people can have adventure with work as well. Campaigning to be done through, personal e mails, social media platform, TV, newspaper and magazines. Airline services at the most affordable rates. Global advertising so as to attract maximum number of customers towards it. Elements of Promotional campaign Preparation of Itinerary inclusive of sightseeing, adventure sports etc. Tourist attractions for children, adults and elderly people. Easy process of Visa application. Weekend flights at cheap prices so as to attract maximum number of customers towards it. Foreign exchange currency at all counters of the airport for easy access. 20% discount on tourists who are travelling for the first time with Thomas Cook. Concluding remarks Itwillhelpinensuringthatmaximumnumberof customers can be attracted towards it belonging to each age.Itwilltherebyhelpinincreasingtheoverall profitability aspects of the company as well.