Marketing Mix in Tourism Industry

MARKETING IN TTM

Marketing mix is one of the most important tool which
is used by marketers of each and every organization. It helps
an entity to determine its products and services. It consists of
four P’s i.e. product, price, promotion and place (Pechlaner
and Volgger, 2012).
TASK 3
3.1

There exist lots of issues while determining these
elements which are explained below:
 Product: It is one of the most important element of this
marketing mix without which other elements do not have any
existence. It is an item through which corporation earn money
from customers. If a firm is selling a product or service than it
has to give full description about it to gain the attention of
public.
Product in tourism marketing are:
Accommodation
Transportation
Attraction
Restaurant
Shopping
Recreation

As Thomas Cook Group is a traveling company and is going
to offer summer holiday package 2018 at very reasonable charges
which can be afforded by every class of customers. Therefore, here,
this package is the product of Thomas Cook Group which attracts
more customers towards it. Before introducing this product in
market Thomas Cook Group has to face several issues which must
be immediately addressed by management. It includes issues like to
whom it should be available, expectations of users, level of
competitive advantage over its competitors, positioning of product
in market, target customers, etc.