Marketing in Travel and Tourism

Marketing in Travel and tourism
TASK 3

Introduction
Marketing is the creation and delivery of goods and services for a
definite purpose. It is the ideology that the organization should
prioritize the requirements of their clients and forming decisions
to satisfy demand and requirements of the customers or clients.
Travelling tourism marketing concepts deals with theory of
practising of touring the business of enticing, accommodation
facilities and amusement of tourists, running of business trade.

3.1 Issues in elements of marketing mix
with Thomas Cook
The marketing mix is that process where it collects the
information and sources to attain the goals and objectives of
Thomas Cook company. Thomas Cook is making the plan to
make the trip to visit Morocco and Egypt.
So it is essential for them to understand the proper concepts of
marketing mix which include place, price, promotion, products.
These are explained as below.

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Price – To set the price of products and services are very
complex for Thomas Cook because there a number of tangible
and intangible services which are involved in the single
element.
Place – The destination place in Morocco and Egypt should be
located at tropical place where it can can attract large number
of customers.