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Marketing in Travel and Tourism (pdf)

   

Added on  2021-01-01

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Marketing in Travel andTourism

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 core concepts of marketing for the travel and tourism sector:..............................................11.2 Impact of the marketing environment on individual travel and tourism businesses andtourist destinations:.....................................................................................................................11.3 Factors affecting consumer motivation and demand in the travel and tourism sector:.........21.4 Principles of market segmentation and its uses in marketing planning:..............................2TASK 2............................................................................................................................................32.1 Importance of strategic marketing planning for a selected travel and tourism business ortourist destination:.......................................................................................................................32.2 Marketing research and market information to managers in the travel and tourism sector:.42.3 Marketing on society:...........................................................................................................4TASK 3............................................................................................................................................5Coverd in PPT.............................................................................................................................5TASK 4............................................................................................................................................54.1................................................................................................................................................54.2 integrated promotional campaign for a travel and tourism business or destination:............5CONCLUSION................................................................................................................................6REFERENCE...................................................................................................................................7

INTRODUCTIONMarketing is determines the need and want of target market of customers and those needsare make profit. Tourism organizations first understand the needs of customers (Walker andWalker, 2016). In this report marketing manager of Thomas cook plan for summer 2018 holidayvisit Morocco and Egypt. In this report include marketing department role in travel or tourism.TASK 11.1 core concepts of marketing for the travel and tourism sector:The marketing department in travel and tourism sector determine how they targetcustomers in market. Marketing in travel and tourism department define how can fulfil thecustomers needs and know the customers demands. Marketing defines the process oforganization which company can serve their products to the customers. In tour and travelindustry marketing department create promotional procedure to the customers. The focus ofmarketing to identified the customers needs in market like what types of destination they chooseto accord to the customers demands (Leung and et.al., 2015). In Thomas cook created summer2018 holiday to visit Morocco and Egypt. The marketing manager ensure what are the peopledemands on this holiday and they do marketing for those places where consumers wants to spendtheir holiday like Morocco and Egypt. Marketing manager focus on those places in Morocco andEgypt where people enjoying their holiday like natural places in Morocco and Egypt. Marketingmanager main work is to identify what people demands and what kinds of resources needscustomers in holiday destination and all the demands are marvel industry order to gives them.1.2 Impact of the marketing environment on individual travel and tourism businesses and touristdestinations:Marketing environment on travel and tourism business define the responsibilities oforganization where the marketing department take responsibilities all kinds of promotionalactivities in company. In marketing department marketing manager take responsibilities topromote all the functional In travel and tourism sectors like Thomas cook crated and holiday2018 in Morocco and Egypt (Cook and et.al., 2014). Marketing manager of Thomas cook focuson those areas in Morocco an Egypt where people are enjoying so much and spend their holiday.Marketing environment on individual travel tourism business define how marketing managermake marketing for those areas where people attract so much and environments are they1

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