Report on Marketing Concepts and Principles in Travel and Tourism Sector

MARKETING IN TRAVEL
AND TOURISM

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Core marketing concept of Thomson. .............................................................................1
1.2 Consequences of the marketing-environment..................................................................3
1.3 Elements that are affecting customer's demands and motivation....................................4
1.4 Marketing-segmentation and its use in developing plan..................................................5
TASK 2............................................................................................................................................6
2.1 Need of strategic planning for TUI..................................................................................6
2.2 Discuss the relevance of marketing research and marketing information system to
managers in travel and tourism industry................................................................................7
2.3 Assess the influence of marketing on society...................................................................8
TASK 3............................................................................................................................................9
3.1 Different issues related to product, price, place in the marketing mix.............................9
3.2 Assess the importance of service sector mix elements in the travel and tourism industry10
3.3 Apply the concept of total tourism product to an individual tourism business or tourist
destination.............................................................................................................................11
TASK 4..........................................................................................................................................11
4.1 Nature and role of promotional mix...............................................................................11
4.2 Justification of integrated promotional campaign for travel and tourism......................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

ILLUSTRATION INDEX
Illustration 1: Core concepts of marketing.......................................................................................2
Illustration 2: SWOT analysis..........................................................................................................6

INTRODUCTION
In services industry, tour and travel sector has earned more development than others.
There are millions of people that are availing these services every day. In UK, it is fastest
growing sector that highly contributes to economy, employment and growth of GDP (Schroeder
and et. al., 2016). Due to hike in demands and precedence of the people. Using the marketing
methods and techniques, sector influence people to travel around the world. Marketing is key
activity this sector so that firm can deliver prime-services and better customers experience by
interacting with them in suitable manner. Using it they can create maximum consumers
satisfaction and can increase their sales and revenue. Thomson now known as TUI was found in
1923. It is is a multinational as-well-as largest leisure travel and tour industry that has its own
airlines, cruise-ships, hotels, restaurants, retails stores and travel agencies (Becker, 2016).
Around 180 destinations worldwide, 67000 employees, they own 6-European airline and 9-tour
operator in Europe.
This study is about the marketing strategics developed by TUI for year 2019 summer
holidays to Turkey and Spain. With this, scenario, in the report discussion will be about
marketing concepts, principles and its role in travel and tourism sector. Further, various tools
required for in this sector management is explained using discussion and analysis. After that
marketing-mix for TUI group is carried out where its importance and application are mentioned.
At last, promotional plan has been developed to influence people towards TUI for the summer
2019 holidays at Turkey and Spain where factors affecting demands and supply are mentioned.
TASK 1
1.1 Core marketing concept of Thomson.
For every company their core concepts must be clear, definite and relevant (Medlik,
2016). Further, they are based on various choices that are preferred by customers. Using this
knowledge company can provide the services accordingly. Core concept of marketing involves
many elements some of these are discussed below:
 Demands, needs and wants: Every person has different demands, needs and wants
which are based on their perspective. In order to remain in market, competition and for
getting success, Thomson must understand the requirements of customers and should
provide services accordingly. For this company must provide, friendly approach, safety,
security and many more things that create positive image of firm. On this basis, the cited
1