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Marketing in Travel and Tourism Report - Doc

This assignment is about understanding the concepts and principles of marketing in the travel and tourism sector and using the promotional mix.

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Added on  2020-07-23

Marketing in Travel and Tourism Report - Doc

This assignment is about understanding the concepts and principles of marketing in the travel and tourism sector and using the promotional mix.

   Added on 2020-07-23

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Marketing in Travel andTourism
Marketing in Travel and Tourism Report - Doc_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concept of marketing for travel and tourism sector.................................................11.2 Impact of marketing environment on internal factors......................................................21.3 Explain factors affecting consumer motivation and demand in travel and tourism.........31.4 Analyse the market segmentation and its use in planning of marketing..........................3TASK 2............................................................................................................................................42.1 Importance of strategic marketing planning.....................................................................42.2 Relevance of marketing research and market information in travel and tourism sector. .52.3 Assess the influence of marketing on society...................................................................6TASK 3............................................................................................................................................73.1 Explain the issue of product, price and place element in marketing mix.........................73.2 Importance of service sector mix elements to travel and tourism sector.........................83.3 Concept of total tourism product......................................................................................8TASK 4............................................................................................................................................94.1 Integrated nature and role of promotional mix.................................................................94.2 Promotional campaign for Thomson..............................................................................10Covered in poster.................................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Marketing in Travel and Tourism Report - Doc_2
Marketing in Travel and Tourism Report - Doc_3
INTRODUCTIONMarketing is an important activity for promoting different types of products and servicesto the customers. This will assist in advertising various goods in the market. It will help inidentifying demands and needs of target customers. In today's world, travel and tourism sector isone of the leading rising industry in the world and large number of people are interested intravelling in all over the world. This is great source of earning revenue for the firm. Marketingtools are required for increasing number of travellers in the country. The report is totally basedon “ Summer Holiday 2019 to Turkey and Spain” in which research of marketing will beconducted for doing survey and also motivate travel and tourism sector in the country (Battourand et. al., 2017). Thomson tour operation company will arrange summer vacation package forthe visitors to Turkey and Spain. The main problem which arises in this study are totally relatedto different marketing concepts, importance, method, instrument, basic principles, functions,merchandising and promotional mix. TASK 11.1 Core concept of marketing for travel and tourism sectorTravel and tourism sector is fast growing industry in all over the world. So there aredifferent concepts which can be implemented by organisation in effective manner. It is anactivity which assist in running different process and also help in delivering, communicating,exchanging various products and services to the ideal clients of the firm and try to satisfy theirwants and needs properly. The concept of marketing support in addressing certain issues andproblems of marketing which create hurdle in enhancing sales and production of firm (Becker,2016). Tour operator of Thomson company will organised summer holiday package 2019 toTurkey to Spain. There are many famous places of Turkey where they arrange trip for thecustomers. Such as Hagia sophia, Sultan Ahmed Mosque, Pamukkale etc. where they visit topeople. Thomson agency will know the people demand and according to their interest theyarrange tour package. A firm also know the core concept of marketing so that they will promotetheir holiday package detail on internet and those individuals, family and friends are interested tovisit from Spain to Turkey are come. 1
Marketing in Travel and Tourism Report - Doc_4

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