Marketing in Tourism and Travel Assignment

Added on - 06 Jun 2020

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MARKETING IN TRAVELAND TOURISM
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concepts of marketing in travel and tourism sector.................................................11.2 Impact of marketing environment on travel and tourism business...................................41.3 Factors that affect the consumer motivation and demand in tourism sector....................4TASK 2............................................................................................................................................52.1 Importance of strategic marketing planning.....................................................................52.2 Relevance of marketing research and market information to managers..........................62.3 Influence of marketing on society....................................................................................6TASK 3............................................................................................................................................73.1 Issues related to product, price, place of marketing mix..................................................73.2 Importance of mix elements of service sector to the travel industry................................83.3 Concept of total tourism product to an individual tourism business................................9TASK 4............................................................................................................................................9Covered in Poster...................................................................................................................9CONCLUSION...............................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONEvery one like travelling these days so as many businesses are in the market forfacilitating. There are different types of businesses within the industry of travel and tourism. Ifwe see the current status it is one of the fastest growing industry all around the world. It is one ofthe industry many countries are focusing(Buhalis, D., 1998).There are different type of people targeted in travel and tourism industry. Hitting the rightaudience is a really important factor in travel and tourism business. Currently, if we see peopleneed time off from their work; everyone needs a vacation the person who is working all yearneeds some time off his work for some days off. The best will be he go to a tourist sport andenjoy. There are people who love to explore places in world just as a hobby and there are somepeople who just want to travel. Many, companies are encouraging these days to give paid trips toits employees to increase motivation and different training needs. So, overall tourism and travelindustry is doing a great business throughout the year summers or winter depends on thelocation. Suppose if we take example of the United Kingdom the travel and tourism industry is atits peak in summers, New Year’s Eve and even on bank holidays and Easter period all thoughover all the year it’s not a bad business comparative to many industries (Fick, G.R. and BrentRitchie, J.R., 1991).In this assignment we will discusses various businesses related to travel and tourism andspecially the businesses operating locally and small scale businesses which can give us a realtime example how are they operating and what are the challenges they are facing in marketingtheir businesses. We will focus on our main expel of Thomas Cook supporting the concepts withother examples.TASK 11.1 Core concepts of marketing in travel and tourism sectorMarketing which is very important for every company because it is that philosophywhich helps in identifying the needs and wants of consumers. There are many marketingconcept which are very profitable for Thomas Cook which are given below-Product concept-According to this concept, it is assumed that Thomas Cook willprovide the best quality of services to its users so that their needs can be satisfied and willbecome a loyal customers.1
Production concept-As per this, company should contain superior features in theirproducts or services and should not harm to anyone while using its facilities.Social marketing concept-While offering any types of services, organisation shouldprovide the benefit to the society such as employment and healthcare facilities.Selling concept-How the company is selling its products in the market whether theproduct carry any kind of offer or discount that can help to overcome to buy it for secondtimes.Marketing is an important factor in any business because we need to consider manyfactors in business which are to be answered by concepts in marketing. When we run a businesswe need to take care of demand and needs of customer and we need to amend our businessesaccordingly. Gaining customer loyalty and customer satisfaction is these day businesses aremaking strategies for. Branding the business and brand image are also quite important factors(Morrison, A.M., 1996). Need identification and expectation of demand is the part of the initialmarketing process and one can’t analyse the demand by until he knows and has done a propermarket research.Travel and tourism industry is not different it is same as other industries and work on thesame principles of marketing as other industries. But in this industry we need to focus on thedemand of the customer and needs and expectation of the customer. There is loads ofcompetition in market as there are many companies which are operating in this industry from bigto small-scale businesses. There are travel operators and there are popular air companies. Eventhere are seasonal places which are open during the specific period of year to do the business(Buhalis, D., 1998). So it’s just about need recognition that in which time period the place andthe type of services they want to offer.Taking the example of some ticket booking websites like skyscanner,net you can see thedetails of places the country or city you are planning to visit even if we see they give the optionsof hotels booking which is else than sponsored ads so you can see all on one website rather goingto different than websites. So, sky scanner has identified that people travelling will need a hotelbooking as well. So marketing concepts are quite important when we consider travel and tourismindustry.Just like other companies like Jet air Thomas Cook an air company provide all thetravelling solutions and now all around the world we will first identify the need of the customers2
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