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Marketing in Travel & Tourism Sector- Thomas Cook

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Added on  2020-01-28

Marketing in Travel & Tourism Sector- Thomas Cook

   Added on 2020-01-28

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Marketing in travel and tourism1
Marketing in Travel & Tourism Sector- Thomas Cook_1
Table of ContentsINTRODUCTION ...............................................................................................................................3TASK 1.................................................................................................................................................31.1 Core concept of marketing ........................................................................................................31.2 Impact of marketing environment on Thomas Cook business and tourist destination .............41.3 Factors affecting consumer motivation and demand ................................................................51.4 Principles of market segmentation and its uses in marketing planning ....................................6TASK 2 ................................................................................................................................................6P 2.1 Importance of strategic marketing planning for Thomas Cook or Morocco/Egypt...............6P 2.2 Relevance of marketing research and market information with reference to Thomas Cook.8P 2.3 The influence of marketing of Thomas Cook on society........................................................8TASK 3 ................................................................................................................................................9P 3.1 Issues related to the product, price and place elements of the marketing mix.......................9P 3.2 Importance of service sector mix elements to the travel sector............................................10P 3.3 Concept of the total tourism product to an individual tourism business..............................10TASK 4...............................................................................................................................................114.1 Nature and role of the promotional mix...................................................................................114.2 Promotional campaign for a travel and tourism business or destination.................................12CONCLUSION..................................................................................................................................12Recommendations..............................................................................................................................13References..........................................................................................................................................14Bibliography.......................................................................................................................................162
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INTRODUCTION Travel and tourism is one of the fastest growing sector in UK due to the increasing demandsand changing priorities of the people. This industry is contributing to the national growth anddevelopment of UK and helps in improving its economic condition. Industry accomplish its goalsand objectives by using various marketing techniques and methods for attracting people towardsthem (James, 2000). Thomas cook is a UK based travel and tourism company which was formed on 19 June2007. Thomas cook is taken into consideration in this file for explaining the marketing strategies oftravel and tourism sector. This study focuses on the summer holidays trip to Morocco and Egyptwhich is being launched by Thomas Cook. It consists of core concepts and principles of marketing,marketing with the help of management tools. Along with these, it includes marketing mix andpromotional mix. In the end, the whole report is summarised by using key findings andrecommendations. TASK 11.1 Core concept of marketing The core concepts of marketing are very definite, clear, relevant and acceptable tounderstand concept of marketing process. The marketing basically involves five core conceptswhich are described below:Needs, wants and demands 11Wants-This is basically a desire which is selected from the needs. According to the wants ofcustomers like tours should be enjoyable, knowledgable and they have wonderful travelling4
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