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Marketing in Travel & Tourism Assignment - Emirates

   

Added on  2020-10-05

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Marketing in Travel &Tourism
Marketing in Travel & Tourism Assignment - Emirates_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................11.1 Core concepts of marketing in travel and tourism sector......................................................11.2 Impact of marketing environment on individual travel and tourism business......................21.3 Factors affecting consumer motivation and demand in travel and tourism sector................31.4 Principles of market segment and its use in marketing planning..........................................42.1 Importance of strategic marketing planning.........................................................................42.2 Importance of marketing research and marketing information to managers........................52.3 Influence of marketing on society.........................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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Marketing in Travel & Tourism Assignment - Emirates_3

INTRODUCTIONTourism refers as to provide effective services to people who are going out for a specificperiod of time to seek pleasure and experience. Marketing in travel and tourism are use by agentsor agencies to provide best services to their clients and generate growth and profit in theirbusiness. Marketing plays very important role in order to increase company business. Presentstudy has been conducted on, Emirates which is an Dubai based airline. It is founded in the year1985. This company is fourth largest airline in generating revenue passenger kilometres andsecond largest in freight tone kilometres. In this study core concepts of marketing and impact ofmarketing environment on given business has been mentioned. Furthermore, factors affectingconsumer motivation and importance of strategic marketing and influence of marketing onsociety are also described. Lastly, ethical issues in marketing that is essential for Emirates to beaware are also mentioned in this project (Vellas 2016).TASK 1 1.1 Core concepts of marketing in travel and tourism sectorMarketing in travel and tourism is mainly related to provide promotional activities withcompany real services in order to attract more attention of consumers. In context with, Emiratestheir marketing manager conduct marketing research according to company and evaluateconsumer need in order to get aware about basic requirement and satisfy their demand andgenerate more profits. Company provide all essential services like, accommodation, travellingand various packages to attract large amount of consumer base and fulfil need of existing clients.Mentioned below there are marketing mix strategy conducted by marketing manger that include4P's:Consumer Needs: In order to satisfy consumer in best way, it is essential for everyorganisation to evaluate their needs in effective manner and then provide services according to it.Marketing manager of Emirates have set two types of packages, first is for business trip andsecond one is for family trip. This marketing strategy helps them to provide new offers to theirconsumers which benefits them to satisfy their needs in effective way (Buhalis and Foerste2015). 1
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