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Marketing informational system in tourism and hospitality: Assignment

   

Added on  2021-02-20

8 Pages1767 Words35 Views
Marketinginformational systemin tourism andhospitality industry

Table of ContentsINTRODUCTION...........................................................................................................................1Main Body.......................................................................................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................6

INTRODUCTIONMarketing Information systems are referred to the set of procedures which undertakesmethods relating to design, create, analyse, distribute and anticipate informations relating tomarketing decision on frequent basis. This report takes into consideration Marriott Internationwhich is an reputed hospitality service provider operating throughout the world. This business isknown to offer their diversified hospitality services through their wide distribution network. Thisreport will attempt to analyse the importance of Management information systems in hospitalitysector and their effectiveness in gathering crucial information within this industry. Main BodyMarketing Information systems focuses on systematized collection of information alongwith their analysis and interpretation. This process will be helpful in identifying crucial marketinformation from the both inside and outside sources to a business. The information which hasbeen catered through Marketing information systems is further helpful in undertaking crucialdecision relating to promotional efforts on behalf of an organisation. The crucial decisionrelating to this business involves appropriate pricing of the product, latest approaches todistribution, innovative ways to promotion and most importantly development of new productsand services (Baker and Saren, 2016). It is evident that an organisation is influenced with both internal and externalenvironmental factors. Therefore it is essential for a business to consider all the factors beforetaking crucial decisions. In context of Marriott international, MIS is helpful in making sure thatmajor problems are identified so that their appropriate resolution could be formed. Undertakingof this system will further assist managers in assuring that better managerial decisions are formedalong with identifying and measuring deviation in the performance of business (Wilson, 2014). Apart from this there are certain components of marketing information system that helpan organisation to grow and develop in competitive advantage. It have effectiveness withinbusiness operation if an organisation use this system in an appropriate manner. From this anorganisation can have accurate and necessary information along with proper utilization ofresources so that effective decision can be taken which vis beneficial for an organisation. It usedan important aspect in accomplish goals and objectives as well as other business activities withproper reporting system. An effective marketing information system will help mangers of1

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