Introduction to Marketing Insights: A Case Study of Primark

INTRODUCTION TO
MARKETINGS INSIGHTS

Table of content
 Introduction
 Company overview
 Explaining how Primark segment market
 Position in the market against other fashion brands
 Discussing 7Ps of marketing mix
 Conclusion
 Recommendation

INTRODUCTION
 Marketing insights is defined as procedure of developing and collecting deep comprehending
of customers, competitors and a sector where a company conduct initiative to build strong
brand image (Das and et.al., 2021).
 The current presentation will be based on Primark , which falls under the category of leading
fashion companies in the UK.
 The aim of chosen firm is to enhance its customer’s satisfaction and retain them with existing
buyers.
 Primark is one of those fashionable brands that provide quality products and satisfactory
services to customers.

Company overview
 Premark ltd is a UK based organization which is engaged in
fashion industry.
 The entity set up its first sore in northern Ireland in the year
1971 then it started expansion and in mid of 2000 it has grown
in UK.
 In the fashion business line it is one of the most cherished name,
serving a vast group of people with better quality and services.