Marketing Issues and Challenges Faced by Wunder2

Running head: MARKETING
Marketing
Name of the student
Name of the university
Author note

1MARKETING
Executive summary
The aim of this report is to identify the marketing issues and challenges being faced by Wunder2
in their business operation. In addition, this report also used a relevant conceptual model in order
to recommend a few steps to overcome the marketing problems. This will help them to have
effective marketing strategies in place and will help them to compete in the market effectively.

2MARKETING
Table of Contents
Introduction......................................................................................................................................3
Current market position...............................................................................................................4
Marketing priorities.....................................................................................................................5
Identification of the marketing problems........................................................................................5
Product.........................................................................................................................................6
Price.............................................................................................................................................6
Place.............................................................................................................................................7
Promotion....................................................................................................................................7
Determination of the internal environment......................................................................................8
Strengths......................................................................................................................................8
Weakness.....................................................................................................................................8
Opportunities...............................................................................................................................9
Threats.........................................................................................................................................9
Conceptual plan.............................................................................................................................10
Action Plan................................................................................................................................10
Conclusion.....................................................................................................................................16
Reference.......................................................................................................................................17

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