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P4 Business Plan For Growth TABLE OF CONTENTS

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Added on  2020-12-09

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PLANNING FOR GROWTH TABLE OF CONTENTS P4 BUSINESS PLAN FOR GROWTH 3 Overview 3 Objectives 3 SWOT Analysis 3 Pestle analysis 4 Marketing Mix 4 Competitors analysis4 Financial Plan5 REFERENCES 6 P4 BUSINESS PLAN FOR GROWTH 1 Overview In the present era cosmetic industry is growing day by day, so for achieving competitive advantage Guinot is planning to reflect its presence in organic beauty products.

P4 Business Plan For Growth TABLE OF CONTENTS

   Added on 2020-12-09

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PLANNING FORGROWTH
P4 Business Plan For Growth TABLE OF CONTENTS_1
TABLE OF CONTENTSP4 BUSINESS PLAN FOR GROWTH...........................................................................................3Overview.....................................................................................................................................3Objectives....................................................................................................................................3SWOT Analysis..........................................................................................................................3Pestle analysis.............................................................................................................................4Marketing Mix............................................................................................................................4Competitors analysis...................................................................................................................4Financial Plan..............................................................................................................................5REFERENCES................................................................................................................................6
P4 Business Plan For Growth TABLE OF CONTENTS_2
P4 BUSINESS PLAN FOR GROWTHOverviewIn the present era cosmetic industry is growing day by day, so for achieving competitiveadvantage Guinot is planning to reflect its presence in organic beauty products. The wide rangeof beauty care has been provided by Guinot Paris as it covers three specific categories such asface, sun and beauty. It has expanded its retail operation in very perfect manner as today it isconsidered as one of leading skin care collection which is usually available at every spa. Byconsidering trend of organic products and to satisfy the consumers Guinot paris is planning tointroduce organic beauty products (Business plan, 2018). As it is referred as small sized retailbusiness units, for growth perspective, profitability and sales maximisation has direct concernwith retail unit which is planning to introduce organic beauty products. For accomplishing thisobjective, business entity can follow detailed plan which is mentioned below:ObjectivesTo increase sales and profit margin by 25%.To gain huge market share by targetting small segment.SWOT AnalysisStrengthWide range of beauty careRenowned in cosmetic industryHuge expansion of retail operationsSuperior technologyCapability to charge higher pricesOpportunitiesGreater innovations for producingunique products and servicesMarkets which are fragmented as theyhave absence of cost advantages of bigcompanies.WeaknessInefficient work environmentBusiness risk is increased by weakmanagementSales team is weakThreat huge competition which will impactprofit margin
P4 Business Plan For Growth TABLE OF CONTENTS_3

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