Comparison of Marketing Strategies: BrewDog vs Guinness

Marketing

Table of Contents
Introduction.........................................................................................................................................3
Main body............................................................................................................................................3
STP marketing plan...........................................................................................................................3
Findings.............................................................................................................................................4
4 Comparison of target market..........................................................................................................7
Conclusion and recommendation.......................................................................................................8
REFERENCE......................................................................................................................................9

Introduction
BrewDog isn’t Scottish multinational brewery and pub chain based in Ellon,
Scotland. This company was established in 2007 an its founder is James Watt and Martin and
together they both own around 46 percent of the share within a company. the output capacity
of the production of their beer is around 220000. The market share of the BrewDog is around
22% and their revenue Is up to 211 $ million in 2018.
On the other hand Guinness is an dark Irish dry stout which was originated in a
brewery of Arthur Guinness at (Išoraitė., 2016.). James gate Island in here 1759 and they are
one of the most successful alcoholic brand who are selling their products in all over the world
Hidden US this brand has make their market share around 2% and recent surveys showed that
around 8% off a few end American households consumed or served Guinness.
Main body
STP marketing plan
Segmentation
BrewDoghas segment there market according to the demographics such as age group
profit people. They are selling beer to the young age people who can afford easily and they
want to enjoy their life. According to the geographic they are sellingTheir products in main
city of the Scotland.
On the other side Guinness is an luxury brand who provide higher quality product to
their customers and according to the demographics they look for the status and occupation of
their customers who can afford there drinks. They are selling they're predicting all around the
world.
Targeting
Targeting is an marketing strategy that breaks a large market into a smaller segments
two concentrate on specific group of customers within that audience. It defines a segment of
customers based on their unique character 6 and focus answering them (Mix and Brand.,
2017).brewdog's target market is UK because it is one of the fastest growing where within
this market they are having 4 breweries and hundred pubs all over the world. WhileGuinness
Is famous all around the world and their target markets are Singapore, ChinaAnd India as
well.
Positioning