Marketing Management Sample Assignment - Doc
Added on 2021-01-01
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MARKETINGMANAGEEMNT
Table of ContentsINTRODUCTION...........................................................................................................................4TASK...............................................................................................................................................41.) Background statement, market positioning with unique selling proposition.........................42.) Audit of market with attractiveness and having an potential market growth........................83.) Competitor analysis of three industry players.....................................................................124.) Marketing Mix and need to achieve gaps and having in between strategy and externalenvironment...............................................................................................................................15CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................15
INTRODUCTIONIn today's market, there is a cut throat competition and accordingly variety of strategiesand decisions are required to be produced as this could help in reaching to direct consumers orthe segmentation of market. Particular procedure is followed and used in maximising values ofcustomer, revamp opinions and it gains firm's perceived values in great way. Although all suchaspects does help entities to earn profit and attain or accomplish there targets and goals.Marketing department is that which helps a business to bring proper strategies related to creation,innovation, promotional activities and advertising which do make company in increasing thesales for receiving great long term benefits. The report specifically talks about BOSS Store in Malta which was founded in the year1934 by Hugo Boss. They do serve large number of people with their clothing products andaccessories. it is needed to have better marketing strategy for the position in market with having an uniqueselling scenario or proposition that do help in creating an positive image in many other countriestoo. Moreover, for such marketing, audit has to be done with potential of market growth. Evenfor such procedure, marketing mix is having an action which needs to attain a gap in between thestrategy and external environment is there. TASK1. Background statement, market positioning with unique selling propositionMarketing Management has an effective procedure that should help in analysing thefirm's resources and tasks and which do make entity to desirable targets in effective way.Therefore, for retail industry, it is quite important for an effective marketing strategy that buildsa direct and accurate relationship with customers. Even though, various approaches are related tobeneficial aspect for having a development of product in market\ task and activities are thosewhich do help in enhancing the growth and sales of products in target market. BOSS Retail Storeis considered as the fastest growth firm in retail industry in Malta. Firm is that who uses a greatdifferent and creative plan which does build their own market share in ease manner too.
Background of Retail industry:Retail sector is fastest growing industry which does contribute in the development andgrowth of procedure in an effective way. Main objectives of this are too sell quality goods withservices to target customers which do have a multiplication of dispersion channels. They arethose who bring an effective strategy and ideas in there working structure so that proper workingcan be done in an organization. Even though marketing management is such which do helpcompany to analyse the demand and needs of products and services. Although, they do have ahigher satisfaction to target customer in building positive image and relation with ultimatecustomers with ease. Hence, it has also seen that retail store do provide an employmentopportunity to various people having an skill and experience in particular field so that such candirect their career in development side. Organization as BOSS also knows that customers have become a rationale in nature andthey want proper satisfaction from products and services for which they are spending money ingreat way. There is a motto of such stores as it help in maximising values of monetary and alsoprovide some luxurious services with its users. It is that industry who does adopt the raidchanges through which they need to have a digital technology by having self-servicing to onlineprocedures in effective way. In country like Malta, different retail set is there which do help insupplying the contribution for development of economy and growth in an effective way. Malta isa country that also supports the retail store like BOSS, which do help industry to grow as moreand more in an effective way. Market Positioning:Marketing management helps a company to bring out there products and services in greatway so that the mindset of different kind of people can be changed. Various people as well as anindividual have a different mindset for particular brands and companies Moreover, for thisaspect, variety of strategies and creativity with innovation is bought up that do help in building abetter image and goodwill for targeted market and with they are able to earn higher profit andattainment of goals and objectives in right context.
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