logo

Marketing Management - Zara

   

Added on  2020-12-29

17 Pages5435 Words245 Views
Marketing Management
Marketing Management - Zara_1
Table of ContentsINTRODUCTION...........................................................................................................................11)Background statement, market positioning and unique selling proposition ...........................12)Marketing audit,overall market attractiveness and potential for market growth.....................53) Competitive analysis of three industry competitors...............................................................8CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
Marketing Management - Zara_2
INTRODUCTIONMarketing management is the management of all the activities and task so that they cansell goods to customer by the seller (Baker and Saren, 2016). Through this goods can be sold tovarious users. Hence as a result they can earn more revenues and can enhance the market share.It also results in maintaining of good image in front of users and in market. Project describesabout the Zara clothing who distribute various clothes to various customers. It was found in 1975in U.K. Assignment describes about the background of the company, market positioning andpresent unique selling proposition related to the company. It also describes about the marketingaudit and overall positioning and unique proposition. It also further describes about thecompetitive analysis about the competitive analysis of three main competitors. It further explainsabout the new marketing mix so that there is no gap between present marketing strategy andexternal environment. 1)Background statement, market positioning and unique selling proposition Marketing management includes various steps so that manager can manage all theactivities and task in the company. Through this they can accomplish their targets and goals. Forretail industry it is very crucial that they can create unique and suitable strategies so that they canattract many users. Through this they can attract many user's. This also helps them in creatinggood relationship with people. Through these strategies and policies they can create unique anddistinct image in market as well in front of all people. Through these policies they can easilyincrease their sales and revenues. Marks and Spencer is largest retail firm. It distributes variousretail and household items to customers. Background of retail industry: In this country retail sector is very crucial as itcontributes to growth and increasing of revenues. Through this it leads to growth anddevelopment of firm. It has different objectives but most important objective is to superiorquality of goods and services to all users. Thus they can target many user's in minimum time.Hence they can earn more revenues. Marks and Spencer is retail industry so hence they addmany unique and distinct strategies so that they can earn more profits. By using of marketingmanagement they can monitor the demand and requirements of all customers and then it createsproducts and deceiver's services. Thus it can increase the level of satisfaction of target market(Baker, 2016). Through this they get different advantages. They not only earn more revenues butthey also provide employment opportunities to various people. Thus it can increase the level of1
Marketing Management - Zara_3
employment in country. These industries are formed so that they can fulfil necessaries andsatisfy all persons. Main goal is to deliver luxury services to people and earn more revenues(Charter, 2017). They modify their strategies and plans by evaluating customer needs andexternal factors. Thus they can easily expanding themselves through online application and sites.Hence as a result they can easily expand themselves and can earn more revenues. This also leadsto successfully running of firm. It also leads to growth and success of the economy. For exampleMarks and Spencer is also retail firm which can easily increase their sales, earn more revenuesand leads to growth of economy. Market positioning: In this step marketing manager evaluate the customer needs andperception and then creates the product. So hence firm creates different strategies and polices sothat they can position as good brand in the market. They can create different plans and strategiesso that they can give huge competition and they can position as unique and distinct brand in themarket. Thus they can create good reputation in target market. Hence Marks and Spencer caneasily accomplish the objectives and goals. Illustration 1: Bernard MatthewsSource: Bernard Matthews, 20152
Marketing Management - Zara_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials Research - Aldi
|13
|4519
|44

Marketing Essentials Role & Responsibilities
|13
|3608
|107

P.1 Evaluation of Key Considerations for Growth Opportunities in Organization
|12
|4020
|330

Marketing Management Assignment - Mark and Spencer
|17
|5259
|326

Assignment on Marketing Essentials - Aldi
|18
|5065
|120

Marketing Management: M&S Case Study
|16
|5165
|29