Starbucks Marketing Plan In Sri Lanka

MARKETING AND
MANAGEMENT
PART 1

TABLE OF CONTENT
 Introduction
 Marketing plan
 PESTLE analysis
 SWOT analysis
 Smart objective
 Marketing strategy 4Ps
 References

INTRODUCTION
Branding and brand equity is used in marketing sector that describes the value of
specific brand name and it is based on idea and thoughts which make innovative
products and services. The following presentation will introduce the Starbucks
Marketing Plan In Sri Lanka. This includes Swot analysis, PESTLE analysis,
Smart objectives and marketing strategy of 4Ps.

Company Overview
Starbucks is the multinational coffee company which is situated in Sri Lanka. It
operates almost 23,768 locations in all over the world. They provide branding
coffee which gain attention of desired buyers towards particular goods and
services.