Business and The Business Environment

Business and The
Business Environment
Task 3&4

Table of Content
• Introduction
• PESTLE Analysis
• Impact of pestle on internationalisation
• Application of pestle analysis
• SWOT Analysis
• Inter-relationship between strength and weakness with macro
factors
• Impact of macro and micro factors on decision making
• References

Introduction
Business environment is a combination of factors that are
internal and external factors which directly or indirectly
affects business operations.
It includes some factors such as suppliers, customers,
individual, rivals, government and other social trends.
In this presentation, there are some factors which impact on
NatWest and how the bank will manage them.

PESTLE Analysis
It is very effective tool which assist in analysing external
environment of organisation in effectively.