This presentation provides an overview of segmentation, targeting, and positioning in marketing management. It explains the importance of these strategies and how they can benefit businesses. The presentation focuses on Qantas as a case study, discussing the current segmentation, proposed segmentation, and recommended positioning strategies for the airline. It also covers the concept of consumer profiles and includes a perceptual map for visualizing market positioning. The presentation concludes with key takeaways and recommendations for broader segmentation and more flexible positioning.