Marketing Plan for Qantas Airlines

Tutorial Questions
Assignment
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TABLE OF CONTENT
Question 1........................................................................................................................................3
Marketing plan for Qantas airlines..............................................................................................3
Question 2........................................................................................................................................4
Positioning of the cities...............................................................................................................4
Chapter 3..........................................................................................................................................4
Micro environment which can affect fast fitness market.............................................................4
Chapter 4..........................................................................................................................................5
Stages of consumer decision making process..............................................................................5
Chapter 5..........................................................................................................................................6
Values which south east Asian children are exposed within.......................................................6
Question 6........................................................................................................................................6
Challenges of mobile marketing..................................................................................................6
REFERENCE..................................................................................................................................8
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Question 1
Marketing plan for Qantas airlines
Product and service description:
Qantas airline is the largest airline and also the flag carrier of Australia. The flight serve
many people through its airline services and help them to reach its international destinations. It
provides all airline related services and known for it highly skilled workforce which gives good
customer experience (Bigo, Raj and Situmeang, 2021).
Marketing strategy:
It includes marketing mix which are as follows-
Product:
The main objective of company is to provide comfort and good quality of services. Company
provide airline services to the customers and ensure its proper safety. They also provide premium
services.
Price:
They have adopted premium pricing strategy which can provide benefits and value addition to
the company. For targeting mass audience, they also have economy tickets.
Place:
Qantas have international presence. Qantas tickets are available at company’s own outlets,
through agents or online. Majority of bookings are coming from internet.
Promotion:
Company uses traditional medium which are TV, magazines, newspaper etc and also uses
modern technique which are digital marketing, social media marketing, email marketing etc.
Segmentation bases:
Demographic segmentation: company can segment their customers on the basis of age, income,
religion, gender, profession etc. company can target customers on the basis of income so should
target only those customers which can afford the services.
Psychographic segmentation: it concentrates on customer interests and personalities. It includes
hobbies, beliefs, lifestyle, lifegoals, personality traits etc. doing this segmentation is tough as
compare to demographic.
Geographic segmentation: its identification is easy under this customers are grouped on the basis
of location. It includes segmentation on the basis of cities, country, postal code etc.
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