MARKETING MANAGEMENT 2 Executive Summary Assignment For A Company Named Shahi India

Running head: MARKETING MANAGEMENT
Marketing Management

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Executive summary
Online Grocery Sales is one of the most important markets that is gaining ground in the modern
day scenario. This assignment has dealt with the company called Shahi India that is selling a
wide range of Indian products in the online market. However, they are about to face many
problems as there are many big competitive firms that are already active in the International
online grocery business. They have to bring about many important and innovative strategies so
that they can prosper in the long run.

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Table of Contents
Introduction......................................................................................................................................6
Case Background.............................................................................................................................6
Provide a brief descriptive background to the organisation and the product or service..............6
Planning or theories.........................................................................................................................7
Strategic planning/ core and distinctive...........................................................................................7
Values...........................................................................................................................................7
EXPLORATION..........................................................................................................................7
VALUE CRATION.....................................................................................................................7
VALUE DELIVERY...................................................................................................................7
External Environmental analysis.....................................................................................................7
Marketing metrics............................................................................................................................7
Competitor analysis.........................................................................................................................7
Marketing observation.....................................................................................................................8
Marketing planning..........................................................................................................................8
Pest...................................................................................................................................................8
swot..................................................................................................................................................8
Situation Analysis -..........................................................................................................................8
1) Demographic segmentation.....................................................................................................8

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2) Behavioral segmentation.........................................................................................................8
3) Psychographic segmentation...................................................................................................9
4) Geographic segmentation........................................................................................................9
Political......................................................................................................................................10
Economic...................................................................................................................................10
Legal...........................................................................................................................................10
Technological.............................................................................................................................11
Social..........................................................................................................................................11
Competition................................................................................................................................11
Opportunities:............................................................................................................................11
Threats:......................................................................................................................................12
Marketing mix............................................................................................................................12
Product...........................................................................................................................................12
Promotion...................................................................................................................................12
Existing strategies......................................................................................................................13
Proposed strategies.....................................................................................................................13
Place..............................................................................................................................................13
Promotion...................................................................................................................................13
Existing strategies......................................................................................................................14
Proposed strategies....................................................................................................................14

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Price...............................................................................................................................................14
Promotion......................................................................................................................................14
Existing strategies..........................................................................................................................14
Proposed strategies........................................................................................................................14
Promotion......................................................................................................................................16
Promotion...................................................................................................................................16
Existing strategies..........................................................................................................................16
Comprehension of marketing planning theory and concepts........................................................17
Analysis of internal marketing environment and development of SWOT....................................17
Marketing strategy.........................................................................................................................17
Marketing implementation.............................................................................................................17
Evaluation and controls.................................................................................................................18
Conclusion.....................................................................................................................................18
Referencing....................................................................................................................................19

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Introduction
Shahi India is one of the most important and leading producers of the Indian range of
Grocery items. They have a wide range ad variety of Indian spices and Indian food items. Their
attempt is to carry forward this rich taste of Indian flavour and culture to the people living far in
the distant land of Australia. The branch of the shop makes sure to carry the taste and the rich
qualities of the Indian products to the customers who are staying in Australia (Shahi India.
2018). They are mainly committed towards the sale of the Indian grocery items in the different
areas of Australia. However there are surely some or the other kinds of barriers that the company
has to face while selling their products online. The kinds of barriers that they face are inability of
raising sufficient amounts of funds that may be required for the purpose of gathering and
sustaining the people or the customers.
Case Background
Provide a brief descriptive background to the organisation and the product or service
Shahi India is one of the most eminent and leading producers of the Indian spices and the
Indian grocery products to all the people living in Australia. This organization mainly deals in
the production of the Indian Grocery products like the spices, packed food items, vegetables and
other such online grocery products. However, in this context it has to be seen that the progress of
this company is largely dependent on then internal and the external factors that are prevalent in
the Australian market. This company is trying their level best to sale the Indian products like a