Report about Marketing Management 2022

Running head: MARKETING MANAGEMENT
Marketing management
Name of the student
Name of the university
Author note

1MARKETING MANAGEMENT
Executive summary
The aim of this report is to discuss about the 5 Cs of Plus Fitness from different perspectives.
The analysis identified that major challenge for Plus Fitness is coming from the competition in
the market. On the basis of these identified factors, segmentation, targeting and positioning
strategies to e followed Plus Fitness are discussed. The recommended target segments had been
made broader and wider. Lastly, the tactical plan was discussed in the forms of marketing mix
elements. Each of the elements is based on different perspectives and considerations and is
expected that these mix elements will be beneficial for Plus Fitness in the long term.

2MARKETING MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Determination of the organizational mission...............................................................................3
Situation analysis.............................................................................................................................4
Company......................................................................................................................................4
Customers....................................................................................................................................5
Competitors..................................................................................................................................6
Collaborators................................................................................................................................7
Climate.........................................................................................................................................7
Market analysis and strategies.........................................................................................................8
Market segmentation...................................................................................................................8
Targeting strategies......................................................................................................................9
Positioning strategy...................................................................................................................10
Tactical plans.................................................................................................................................12
Product.......................................................................................................................................12
Price...........................................................................................................................................12
Promotion..................................................................................................................................13
Place...........................................................................................................................................14
Conclusion.....................................................................................................................................14
Reference.......................................................................................................................................15

3MARKETING MANAGEMENT