Impact of Technology on Customer Behaviour
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Added on 2020-06-05
Impact of Technology on Customer Behaviour
Added on 2020-06-05
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Marketing management
Table of ContentsINTRODUCTION...........................................................................................................................1Question 1 Impact of technology on pre-purchase and post purchase behaviour of customer intheir buying process................................................................................................................1Question 2 How macro environment forces affect the education industry............................2Question 3 Extended 3 P's of marketing and how it is relevant for different organisation, howcan fitness centre use these P's in order to promote their brand.............................................2Question 4 How packaging, labelling and country of origin have become significant for theorganisation in their marketing strategies...............................................................................3Question 5 Positioning of brand and two cosmetic brands have successfully promoted theirbrand with the help of positioning..........................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONQuestion 1 Impact of technology on pre-purchase and post purchase behaviour of customer intheir buying processThere are several stages include before buying or making decision by buying productsand services that are problem recognition, information search and evaluation of alternative.Technology plays very significant role in every stage of consumer buying process whether it isbefore the purchase or after the purchase (Keller and Kotler, 2016). When consumer is takingregarding purchase of products and services, first he or she need to identify his or her, after thathe collect information and find different alternatives, further he evaluates all the option and thenhe takes decision to buy. When it comes to problem or need identification, it is made as desire tobuy some product. Consumer desire are generated with the help of internal and external stimuli,consumer decision is affected by large number of stimuli from their environment.Communication is the strongest way by which organisation can generate desire in customer.Technology helps the marketers to have effective communication with the customers by whichthey can transfer information about their product, price, quality, services etc. In informationsearch process, customer try to collect as much as information which is relevant for him in orderto evaluate different alternatives while making decision (Lindgreen and Di Benedetto, 2017).With the help of technology, it is easy for marketer as well as for the customer to communicateand collect information. Marketer always try to show that information which attract their targetmarket with the support of their needs and wants. Technology helps them to find taste andpreference of the customers and them communicate information with different online platformlike social media, websites, google adds etc. whereas customer need information to evaluatedifferent alternative. Technology helps them to compare different products and services on thebasis of price, product quality, specification, features etc. this helps them to make effectivedecision related to the different products and services that are available in the market (Obradovićand Mitrović, 2016).In post purchase, buyer satisfaction plays very important role for different organisation, itis being close to the buyer's satisfaction with the product perceived performance. Companies cantake customer feedback with the help of different way. With the help of technology, buyer canprovide comments on their website and social media platforms such as Facebook, Instragram etc.Customers find themselves important when their feedback are addressed and when their1
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