Marketing Management: Analyzing Marketing Strategies for Woolworth

Running Head: Marketing management 0
Woolworth
Marketing management
5/4/2019
The report has been prepared so that the marketing strategies can be
analyzed so that more profit can be earned. As there are many
competitors the company Woolworth have so, by making the
marketing strategy and marketing tactics the company can easily
compete with them. The company has targeted the particular
wealthy class of people and providing them the quality goods and

Marketing management 1
services. They were also offering the discount to their regular
customers, which was helpful in attracting the customers. They were
also offering many brands at the cheapest price, which is the reason
the company was earning the higher revenue. The 7 Ps has explained
which are helpful in developing the marketing strategy of the
Woolworth.

Marketing management 2
Contents
Introduction........................................................................................................................2
Issue 1...............................................................................................................................3
Issue 2...............................................................................................................................3
Issue 3...............................................................................................................................5
Issue 4...............................................................................................................................6
Issue 5...............................................................................................................................8
Conclusion.......................................................................................................................10
References.......................................................................................................................11

Marketing management 3
Introduction
The report is prepared so that the marketing strategy of the
company Woolworth can be explained. Woolworth Company
is the types of the retailer company, which deal with in the
supermarket and the grocery store. The company was
founded in 1924 and selling groceries such as packaged
food, meat, fruit vegetable, etc. The report prepares the
market strategy, which will attract customers. As there are
many competitors the company Woolworth has so to make,
the marketing strategy and tactics are helpful in earning
more profit. There are many environmental issues the
company has to face related to the customers, their wants,
price, competitors that will be stated in this report (Abdallah
and Jaleel, 2015).
In the competitive world, the marketing strategies will help
the company to compete and to earn greater revenue. To
increase the sales in the market the 7 Ps of the marketing
will be adopted. The company also does the SWOT analysis
to know the marketing position of the company. The
marketing strategy will be developed in the report to attract a
large number of customers from Australia.

Marketing management 4
Issue 1
Woolworth Company is the types of the retailer company,
which deal with in the supermarket and the grocery store.
The company was founded in 1924, 5 December and has
the headquarter in the Bella Vista, New South Wales,
Australia. The main product in which the company is
specialized in the selling groceries such as the packaged
food, meat, fruit vegetable, etc. not only in groceries the
company deals but also in the magazines, beauty and health
products, stationery items, etc. The company Woolworth
also has its online website where they sell this item and
provides the services of the home shopping delivery (Walsh,
2014).
The company was originated with the name Woolworth’s
Bazaar Ltd, which was not registered earlier. but when the
company has expanded its business in Australia and in the
overseas, the company start decided to register with the
name Woolworth Limited. In the preceding year 2018, the
company has earned the revenue of A$56.726 billion in the
year 2018. The company has formed a new duopoly in the
Australian market of about 80% along with the Coles and
operating around the 995 stores across Australia (Lourenço,
et al., 2012). The main purpose of this organization is to

Marketing management 5
serve the market with different services at the same store.
They provide a good quality of the services in the food and
establish the household brands.
Issue 2
Five Cs of the company Woolworth is analyzed which is
stated below:
Company: With the help of the SWOT, get strength,
weakness, opportunity, and the threat of the company is
analyzed.
Strength: The strength of the company is that they have
good market leadership in the retail market. They deal in
upscale brands so they can easily target the wealthy class.
They have balanced the segments in the income and
managing the perception (Yan, et al., 2015). They have good
business analytical tools, which helps in tracking the good
customers.
Weakness: The company Woolworth has the weakness of
the targeting a large number of income statements with the
same product. The company has a large number of
competitors so they have to face the problem of the price
wars. The company gives more attention to the higher
segment with the between goods and services.