Marketing Management Report | Woolworths Company

Added on -2020-02-24

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Running Head: Marketing managementMarketing management
Marketing management1ContentsIntroduction......................................................................................................................................2Industry analysis..............................................................................................................................3Growth & profitability.................................................................................................................3Macro environment......................................................................................................................4Market segment...............................................................................................................................5Primary and secondary target market..........................................................................................6Involvement of primary segment.....................................................................................................7Expansion in products..................................................................................................................7Online facility..............................................................................................................................7Pricing range................................................................................................................................8New stores and refurbishments....................................................................................................8Competition analysis.......................................................................................................................9Woolworth...................................................................................................................................9Coles..........................................................................................................................................10Positioning.....................................................................................................................................10Positioning map.........................................................................................................................11Conclusion.....................................................................................................................................13References......................................................................................................................................14
Marketing management2Introduction Woolworths Limited is one of the leading companies in Australia. The company is specialized inselling groceries but also deals in selling magazines, stationery, and DVDs. Woolworths supermarkets is a focus center in this report. Supermarket includes vegetables, meat, fruit, packaged foods, etc. The company was founded in the year 1924, by F.W. Woolworth. The company operates 1000 stores across Australia that consists of 963 supermarket stores. The company provides rewards and loyalty bonus to the customers if they buy a product from the company's stores. The facility of the discount on the product is also available according to the regions. The competitors of the company in Australia include Coles, Aldi, etc. Woolworths serves around 18 million customers every week and they give value to each and every one (Woolworths Group, 2017). The report talks about the industry analysis of Woolworths Company. This includes the market analysis as well that consist of the primary segment and target of the company. The paper throwslight on the evaluation of the threats and opportunities of the company considering the Australianmarket. The analysis shows the condition of the market of the company.
Marketing management3Industry analysis Industry market of Woolworths includes the target customers of the company. The market gets influenced by the customer preference. Woolworth’s supermarket is leading market this only reason company is able to earn profit out of it. Further is a discussion of the current trends of industry analysis. Growth & profitability Growth and profitability are must for each and every company. The growth in the sales of the company rises 3.1% in the second quarter as compared to Coles; the growth posted by the Coles is 0.9%. The company said that their strategy for the growth of the supermarket is successful. Company registered growth in the sales of food division by 12.1%. Hence, there is an increase inthe profit by 17.6% (Chung, 2017). The growth of the company can be determined by the shares that company is holding in the grocery market. (Source: Sampson, 2017)

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