Marketing Strategies at Zara: STP, Marketing Mix, and Relationship Marketing

This document explores the STP strategy, marketing mix strategies, and relationship marketing strategy at Zara. It discusses how Zara segments its customers, targets high-class individuals, and positions itself in the fashion industry. It also examines the marketing mix factors of price, products, promotions, and place. Additionally, it delves into how Zara leverages relationship marketing to build brand loyalty and enhance customer experiences. The document concludes with recommendations for new marketing strategies at Zara.