Differences between consumer market and competitor market

Running Head: MARKETING & MANAGEMENT

MARKETING & MANAGEMENT
Table of Contents
Introduction...........................................................................................................................................2
I. Differences among markets in terms of consumers & competitors............................................3
II. The differences in decisions made by two of the brand managers on pricing, advertising &
distribution channels..............................................................................................................................4
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7
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MARKETING & MANAGEMENT
Introduction
The paper scrutinizes the differences between consumer markets and competitor
markets (business markets). Smartphone apps and soft drinks are the products used in the
report for portraying the dissimilarities and the differences in the decision-making process.
Different approaches used to market the products are described in the report. Impact of
Product Life Cycle on the strategic decision of both B2B and B2C market environment are
deliberated in the report. Dissimilarity in decisions made by the managers of consumer and
competitor market on price, advertising and distribution channels are mentioned in the report.
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