(Solved) Marketing Management - PDF

Running head: MARKETING MANAGEMENT
Marketing Management

MARKETING MANAGEMENT 2
Table of Contents
Introduction............................................................................................................... 3
Industry market and evaluate current trends of Woolworths....................................................3
Describe the nature of competition in your industry. Explain and analyse your organisation’s place in
the market by comparing and contrasting its strengths and weaknesses to your main competitor.......7
Outline and examine the major market segments for your organisation and identify your primary and
secondary target markets............................................................................................... 9
Discuss the level of involvement your primary segment is likely to have towards your organisation in
terms of the decision making........................................................................................ 12
Taking into consideration the primary segment, their level of involvement and the competition, create
a positioning map for the marketplace.............................................................................12
Conclusion.............................................................................................................. 13
References.............................................................................................................. 15

MARKETING MANAGEMENT 3
Introduction
This report presents a business plan for Woolworth’s retail limited. It discusses target market
and target audience for introducing organic product and services. It also presents the industry
market for Woolworths limited and examines current trends effectively. It also discusses the
PESTEL analysis for evaluating the situation of Australian country. It also depicts
competitor’s analysis as it helps to understand the position of competitors for obtaining a
favourable result. It also discusses the primary and secondary market for delivering organic
products and services in Australia.
Industry market and evaluate current trends of Woolworths
The evaluation industry market is supportive for gaining the understanding of the market. It
will be effective for introducing targeted product and services in the marketplace. In this,
three factors are considered by the organization like growth, profitability, and macro
environment.
Growth
The growth of organization demonstrates fluctuation of the firm with respect to the financial
condition. The following table shows gross margin, operating margin, and EBIT margin that
is considered to evaluate the financial situation of the firm (Sutton-Brady, Kamvounias, and
Taylor, 2015).
(Sources: Woolworths Ltd (WOW), 2018).

MARKETING MANAGEMENT 4
From the above chart, it is analysed that the gross margin of the firm is enhanced by 4% as
compared to the last record.
Profitability
The profitability could be supportive for evaluating actual flows of cash within the firm.
The following table demonstrates the profitability of firm:
(Sources: Woolworths Ltd (WOW), 2018).
Macro Environment (PESTEL factor)
The PESTEL analysis is effective to evaluate the situation of the country. PESTEL is a
strategic technique to evaluate the macro environment of the Woolworths retail company in
Australia. PESTEL considers different factors like political, economic, social, technical,
environmental, and legal that could influence macro environment of Woolworths Limited in
Australia (Lawley, Birch, and Craig, 2016).
Political Factor
The political factor plays an imperative role in identifying the elements that could influence
the profitability of Woolworths limited, Australia. Woolworths limited deals in Food &
Staples trade at international level. For successfully delivery of foods products and services,
the organization identified the political factor that could influence the business process. These
political factors are the stability of politics, and the significance of organic product and