logo

Brickworks limited Marketing Management

6 Pages694 Words145 Views
   

Added on  2019-10-18

Brickworks limited Marketing Management

   Added on 2019-10-18

ShareRelated Documents
Running head: MARKETING MANAGEMENTBRICKWORKS LIMITEDMarketing ManagementStudent Name:Course work:University:
Brickworks limited Marketing Management_1
MARKETING MANAGEMENT1Executive summaryThe Brickworks limited is an Australia based company. The company manufacturesbricks, concrete panel, pavers, roofing tiles and timber products. The company has segment the market on the geographical factors such as zones, region, and city. The primary target consumers are from construction industry. The consumers are rationale and the decision is taken by considering various factors such as low cost, quality of the product and others. The company is using agents, emails and messages to promote the products. The distribution channel of the company is very effective across the Australia. The competitive pricing strategy is used by the company.
Brickworks limited Marketing Management_2
MARKETING MANAGEMENT2IntroductionIn this present we will paper we will discuss the marketing plan of Brickworks limited, Australia.The paper discusses the market environment, market segmentation and target customers, consumer behavior, marketing mix and recommendations.Brickworks limited are an Australian owned group of companies. The company manufactures bricks, concrete panel, pavers, roofing tiles and timber products. Market environmentMarket environment consist of macro and micro environment. The macro environment includes economic, social, demographic, technological, ethical and legal factors. Following are the factorsof macro analysis:1.Political environment:The political environment of the company is stable. The company is following the tax policies of the country. The company is also considering various political factors such as consumer’s protection, tariffs and environmental law (CHEN et al., 2014).2.Economic environment:The economic environment comprises of various factors such as interest rate, growth rate,and cost of labor, flow of trade, monetary and fiscal policies, business cycle and others. The business cycle of the company is at boom stage and the profitability of the company compete the inflation rate.3.Social environment:
Brickworks limited Marketing Management_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Report on Boral: Case Study
|13
|3351
|114

Organizational Structure and Accounting Software in Brickworks Company
|17
|3568
|454

Mission vision and values PDF
|11
|4435
|86

Stakeholder Engagement Plan Assignment
|11
|2474
|127

Accounting Concepts and Conceptual Framework in Financial Reporting
|13
|2816
|430

Report on Explaining Business Activities
|14
|3325
|73