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Tesco Marketing Management Strategy

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Added on  2021-01-02

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Marketing Management EXECUTIVE SUMMARY1 SUMMARY2 Brief introduction about Tesco 2 Marketing research, attractiveness of external market and potential for market progress 3 Marketing Mix carried out for organization10 New marketing mix actions to achieve gaps between Tesco existing external environment and marketing strategy12 INTRODUCTION 3 REFERENCES 1 EXECUTIVE SUMMARY Marketing is an activity which is conducted by business associates in order to sell their product to the customers which helps to satisfied their needs. Action plan is designed by the business associates to fill the present

Tesco Marketing Management Strategy

   Added on 2021-01-02

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Tesco Marketing Management Strategy_1
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................2Brief introduction about Tesco ..............................................................................................2Marketing research, attractiveness of external market and potential for market progress.....3Marketing Mix carried out for organization.........................................................................10New marketing mix actions to achieve gaps between Tesco existing external environment andmarketing strategy................................................................................................................12CONCLUSION..............................................................................................................................14REFERENCES................................................................................................................................1
Tesco Marketing Management Strategy_2
EXECUTIVE SUMMARYMarketing is an activity which is conducted by business associates in order to sell theirproduct to the customers which helps to satisfied their needs. It is the most essential part ofbusiness in order to survive in the market place. Tesco is a British international groceriesprovider in United Kingdom, they provide its best services to consumers. Firm has prepared amarketing research in order to examine overall possible for market growth in the competitiveworld. Here, 7ps of marketing mix are used for product and services to evaluate the presentmarket scenario so that tactics are designed accordingly. Action plan is designed by the businessassociates to fill the present gap between existing strategy of marketing and externalenvironment to search out potential growth and success in the UK market. 1
Tesco Marketing Management Strategy_3
INTRODUCTIONMarketing is the most essential activity within business, it is promotion of business goodsto target consumers. It is done to meet emerging requirement of clients in cut throat competitiveworld. This is important because it assist the organization to sell out their product to the end userin order to gain profitability ratio at a large scale. Tesco is one of the largest, Britishmultinational general merchandise supplier. It's established in Welwyn Garden City, UK.Organization was founded by Jack Cohen and the current CEO of the firm is Dave Lewis(Midgley, 2014). This report covers brief introduction about Tesco so that complete informationabout the company can be gained accordingly. Moreover, a marketing audit is prepared toexamine the potential growth for the business in the market place. Moreover 7 Ps of marketingmix are used for product and services in order to examine the market scenario effectively andefficiently. Additionally, a marketing plan is framed to make effective connection betweenexternal environment and marketing strategy.Brief introduction about Tesco Tesco is one of the British multinational retailer in United Kingdom . This organizationis one of the largest food retailer across the globe who is satisfying the emerging needs of thecustomers on continuous basis. It was founded by Jack Cohen in the year 1919. Firm is having6,569 stores across the globe and around 460, 000 staff members are working according to the2017 data. The main product of Tesco are, hypermarket, supermarket, superstore andconvenience shop. The present plans of the enterprise is to come up with diversified productslike bio- products and advocating of healthy lifestyle (Grewal, Roggeveen and Nordfält, 2017).In UK there are 1,500 stores of Tesco which are successfully serving their innovativeproduct to the end users. Around 1,700 staff members were affected last winter when firmstripped out layer of middle management. According to a report it has been said that Tesco hasconfirmed that 9000 jobs are at risk because it is decided to close fresh food counters. By usingthis tactics in the competitive world firm is able to build goodwill in the eyes of the customersfor longer time duration (Verhoef, Kannan and Inman, 2015). It also uses various ways to attractcustomers towards their product such as, by-one-get-one, Loyalty card or Tesco club-card.Company also adopts 7ps of marketing mix so that deep analysis of the market can be doneregarding, place, product, promotion, people, price, process and physical evidence. The potential2
Tesco Marketing Management Strategy_4

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