Marketing Management And Brand Strategy

Week 3 Assignment Branding Your Product Context/overview: It is time to brand your product! Create a brand complete with logo, color, jingle or whatever you feel will entice your target consumer to purchase your product. The requirements below must be met for your paper to be accepted and graded: Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below. Use font size 12 and 1” margins. Include cover page and reference page. At least 80% of your paper must be original content/writing. No more than 20% of your content/information may come from references. Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.

Running Head: MARKETING MANAGEMENT
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MARKETING MANAGEMENT

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Table of Contents
Introduction.................................................................................................................................................2
Branding of the OrCam MyEye 2................................................................................................................2
Conclusion...................................................................................................................................................4
Bibliography................................................................................................................................................5

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Introduction
Branding is known as the important feature of the any companies. The appropriate brand
strategy gives the major edge within the increased competitive market. Product branding is
known as the strategy which defines the particular set of the marketing components to
differentiate the given product (Williamsons, 2020). This is an activity which defines the ways in
which image of the product is communicated to the customers. Policies of the branding are
conventional to endorse the many concepts behind the product by images, designs, logos, colors,
and many marketing sources to place the product within the mind of the customers. This report
will discuss the strategies to branding the product OrCam MyEye 2.
Branding of the OrCam MyEye 2
OrCam MyEye 2 transcend the organization’s environment and concepts that can be
applied to the non-profit or government related institutions in which brand is associated with the
service provided. It should place the logo everywhere by writing down the brand messaging
through the integration (Debb, 2020). It will create and develop the tagline to capture the interest
of the customers through designing the templates and create the brand standards for marketing
the product OrCam MyEye 2. The following discussion will cover the branding strategies of
OrCam MyEye 2 to promote the product.
 Brand strategy and equity
The strong branding of the OrCam MyEye 2 will provide the identity in the market. The
effective branding of the OrCam for the product My Eye will help to stand out against the offers
of the competitor and engender the loyalty of the brand. The identity of the product OrCam
MyEye will be built by the many components like logos, designs, packaging, messaging, names,
and descriptions. The effective branding of the product OrCam MyEye 2 will create the
something bigger than sum of parts through communicating the qualities and benefits of the
product top the customers and prospects. Organization should create the personality of the
product through differentiating the product from the competitors (Smith, 2018). It will improve
and retain the share within the market by the launch of the product OrCam MyEye 2.

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 Preference
There will be strong brand preference will be built to attract the customers for product OrCam
MyEye 2. While customers are faced by the choices within the store typically will favor the
brand. It will be an important advantage for the brand OrCam MyEye 2 as make the strong level
of the contribution to the loyalty of customers.
 Identification
Branding of the product OrCam MyEye 2 can improve the budget of marketing and advertising.
Organization by communicating the similar messages and using the elements of the brand like
logos, colors, graphics, and packaging regularly will get help to reinforce the qualities of the
brand. Organization through the effective promotion will become more capable to invite the huge
base of the customers through the reducing the marketing cost within the long-term (Linton,
2018).
 Extension
The OrCam as the strong marketing strategies like relationship marketing, internet marketing,
and diversity marketing will remain the enough capable to launch the new product OrCam
MyEye 2 or enter within the new market segments through the product. Organization by
providing the quality product as the effective brand elements and qualities will become more
capable to build the trust and minimize the failure risk (Hawlk, 2017). It can use the product
OrCam MyEye 2 within the different category as customers associate the new product through
the existing qualities of OrCam.
 Classifications of the product and strategy
Organization launches the new products to satisfy the particular requirements and demands of
the customers (Klimchuk, & Krasovec, 2013). Product is known as the broad category that
ranging from the physical products, tourism to managing the celebrity. The core benefit of
underlying the segment of the product is the offering. OrCam by providing the visibility and
stability of the product OrCam MyEye 2 will gain the personal touch for selling the products to
the customers. It should showcase the product through effective classification strategies within
the market. The application of the variety of the strategies will help to segmenting the product

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with the better customer connection and leave the positive feeling of product. The steps to
branding the product OrCam MyEye 2 will includes the purpose of the product, values and
beliefs of the business. The management within the organization should go out and interview the
customers, talk to the shoppers, and collect the feedback from market. It should focus more on
the customer’s service with the positive interactions to the customers.
 Consistency
The branding of the product OrCam MyEye 2 can be done through the consistent images,
designs, qualities, and messages across the brand. It will consider the appropriate steps. The first
step will be to establish the clear message regarding the product which will be conveyed through
the designate color palettes. It will create the style guide to list out the brand voice.
 Involvement of the team
The effective involvement of the team will help to build the emotional ties with the competitors
and empower the employees to support the branding efforts of OrCam MyEye 2. Organization
by providing the training to employees will become more capable to reflect the organization
personality to the public and increase their interest (Roper, et al., 2013). Organization to maintain
the spot at higher level within the market should convey the regular messages and vibe from its
website to social channels to advertising campaigns. OrCam MyEye 2 will regiment the
consistency through the solid control on the every aspect of product branding.
Conclusion
In the limelight of the discussion it can be concluded that OrCam MyEye 2 through
implementing the effective strategies within the market. The consistent messages through the
tangible assets like design and logos will provide the particular experience of OrCam MyEye 2.
The appropriate strategies will help the business to speak more about the customer’s desires and
feelings. Regular implementation of appropriate strategies will help OrCam to generate the brand
loyalty and keep the business clear to define the positive light for the shoppers.

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Bibliography
Debb, C. (2020, 02 29). Multi-brand strategy. Retrieved from smallbusiness:
https://smallbusiness.chron.com/multibrand-strategy-quick-service-industry-33916.html
Hawlk, K. (2017, 03 26). Product Branding. Retrieved from Shopify:
https://www.shopify.in/retail/what-is-product-branding-and-why-its-essential-in-retail
Linton, I. (2018, 04 16). The Advantages of the Branding. Retrieved from Yourbusiness:
https://yourbusiness.azcentral.com/advantages-product-branding-8115.html
Roper, S., de Carvalho, L. V., Guzman, F., Sivertzen, A. M., Nilsen, E. R., & Olafsen, A. H.
(2013). Employer branding: employer attractiveness and the use of social media. Journal
of Product & Brand Management, 59(06), 74-96.
Smith, P. (2018, 05 06). Branding. Retrieved from Managmentstudyguide:
https://www.managementstudyguide.com/product-and-branding-strategy.htm
Williamsons, J. (2020, 02 29). The Basics of The Branding. Retrieved from Enterprenure:
https://www.entrepreneur.com/article/77408