Marketing Management And Brand Strategy

Running Head: MARKETING MANAGEMENT
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MARKETING MANAGEMENT

MARKETING MANAGEMENT
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Table of Contents
Introduction.................................................................................................................... 2
Branding of the OrCam MyEye 2......................................................................................... 2
Conclusion..................................................................................................................... 4
Bibliography.................................................................................................................. 5

MARKETING MANAGEMENT
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Introduction
Branding is known as the important feature of the any companies. The appropriate brand
strategy gives the major edge within the increased competitive market. Product branding is
known as the strategy which defines the particular set of the marketing components to
differentiate the given product (Williamsons, 2020). This is an activity which defines the ways
in which image of the product is communicated to the customers. Policies of the branding are
conventional to endorse the many concepts behind the product by images, designs, logos, colors,
and many marketing sources to place the product within the mind of the customers. This report
will discuss the strategies to branding the product OrCam MyEye 2.
Branding of the OrCam MyEye 2
OrCam MyEye 2 transcend the organization’s environment and concepts that can be
applied to the non-profit or government related institutions in which brand is associated with the
service provided. It should place the logo everywhere by writing down the brand messaging
through the integration (Debb, 2020). It will create and develop the tagline to capture the
interest of the customers through designing the templates and create the brand standards for
marketing the product OrCam MyEye 2. The following discussion will cover the branding
strategies of OrCam MyEye 2 to promote the product.
 Brand strategy and equity
The strong branding of the OrCam MyEye 2 will provide the identity in the market. The
effective branding of the OrCam for the product My Eye will help to stand out against the offers
of the competitor and engender the loyalty of the brand. The identity of the product OrCam
MyEye will be built by the many components like logos, designs, packaging, messaging, names,
and descriptions. The effective branding of the product OrCam MyEye 2 will create the
something bigger than sum of parts through communicating the qualities and benefits of the
product top the customers and prospects. Organization should create the personality of the
product through differentiating the product from the competitors (Smith, 2018). It will improve
and retain the share within the market by the launch of the product OrCam MyEye 2.