Running Head: Marketing Management and Digital Communication Marketing Management and Digital Communication 5 Marketing Demographic Management and Digital Communication Executive Summary The below mentioned report is the following part of the assessment one. The company wants to promote its brand in the external market for which there are various marketing as well as financial objectives defined. Contents Executive Summary 1 Introduction 1 Segmentation, targeting and positioning approach 2 Segmentation 2 Target Market 3 Positioning Statement 4 Marketing and financial objectives 4 Formulation of a detailed marketing mix strategy 5 Budget allocation for promotion