This report discusses the marketing plan of Ingogo, an Australian organization that specializes in digital taxi holds and payments. It includes a situational analysis, segmentation, targeting and positioning strategies, marketing and financial objectives, marketing mix strategy implementation, and budget allocation for promotion mix. The report also highlights the importance of digital communication in marketing management.

Assessment 2: Marketing Plan

Plan and formulate in-depth information about INGOGO, a technology company in the taxi industry.

Discover Ingogo's marketing plan for digital taxi holds and payments in Australia, including segmentation, targeting, positioning, objectives, and marketing mix.

Marketing Management and Digital Communication | Desklib

Marketing Management and Digital Communication

The report includes the discussion about different marketing aspects like segmentation, positioning, target market and marketing mix strategies. Introduction 4 Situational Analysis Recap 4 Segmentation, targeting and positioning approach (STP) 5 Segmentation 5 Target Market 6 Positioning Statement 7 Marketing Objectives 7 Financial Objectives 8 Formulation of a detailed marketing mix strategy 8 Marketing Strategy Proposed Implementation 10 Budget allocation for promotion mix 11 Conclusion 12 References 13 Introduction Marketing plan is one of the most significant documents for a company as it helps to develop awareness about its products

Market Research and Marketing Planning on Information Technology

Running Head: Marketing Management and Digital Communication Marketing Management and Digital Communication 5 Marketing Demographic Management and Digital Communication Executive Summary The below mentioned report is the following part of the assessment one. The company wants to promote its brand in the external market for which there are various marketing as well as financial objectives defined. Contents Executive Summary 1 Introduction 1 Segmentation, targeting and positioning approach 2 Segmentation 2 Target Market 3 Positioning Statement 4 Marketing and financial objectives 4 Formulation of a detailed marketing mix strategy 5 Budget allocation for promotion

Marketing

Marketing and Digital Communication Strategy of Ingogo

Marketing Management and Digital Communications of INGOGO Taxi

Strategic Marketing Planning of Ingogo

The paper analyses the market plan for Ingogo, an Australian online taxi booking and payment company, to introduce a new service named Gogo cards. The plan includes significant discounts for students and old age people, and a system to top up the Gogo cards without sharing bank or credit card details. The potential target market is significant, and the marketing objectives include conducting promotional campaigns, promoting discounts, and going cashless. The financial objectives include increasing revenue, profit margins, and return on investment. The marketing mix includes a user-friendly product, competitive pricing, convenient place, and effective promotion.

Finance

Market Plan for Ingogo

This marketing plan analyzes the current situation and problems of Ingogo, a fast-growing cab service in Australia, and proposes better marketing mix strategies and an effective new plan for the organization. The plan includes a segmentation approach, targeting approach, and positioning approach, along with marketing and financial objectives. The marketing mix strategies include changes in product, price, promotion, and place.

Marketing Management and Digital Communication

Market Research and Marketing Planning on Information Technologylg...

Marketing and Digital Communication Strategy of Ingogolg...

Marketing Management and Digital Communications of INGOGO Taxilg...

Strategic Marketing Planning of Ingogolg...

Market Plan for Ingogolg...

Marketing Plan of Ingogolg...

Market Research and Marketing Planning on Information Technology

Marketing and Digital Communication Strategy of Ingogo

Marketing Management and Digital Communications of INGOGO Taxi

Strategic Marketing Planning of Ingogo

Market Plan for Ingogo

Marketing Plan of Ingogo