Marketing and Digital Communication Strategy of Ingogo
13 Pages3901 Words265 Views
Added on 2021-06-18
About This Document
Running Head: Marketing Management and Digital Communication Marketing Management and Digital Communication 5 Marketing Demographic Management and Digital Communication Executive Summary The below mentioned report is the following part of the assessment one. The company wants to promote its brand in the external market for which there are various marketing as well as financial objectives defined. Contents Executive Summary 1 Introduction 1 Segmentation, targeting and positioning approach 2 Segmentation 2 Target Market 3 Positioning Statement 4 Marketing and financial objectives 4 Formulation of a detailed marketing mix strategy 5 Budget allocation for promotion
Marketing and Digital Communication Strategy of Ingogo
Added on 2021-06-18
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