Marketing Management Presentation

Marketing Management

Table of Content
Introduction
Customer Perceived Value
Consumer Behaviour of organisations target market
Marketing Objectives
Marketing Mix
Conclusion
References

Introduction
The phenomenon of marketing management is basically
associated with the generating acceptable and a desired level of
profit by the means of creating and delivering better quality
product and services to meet the needs and desire expectation of
customers. Marketing management is a vital concept which
comprises of better planning and organising of strategies and
tactics along with proper controlling to meet desired objectives
in effective manner.

Customer Perceived value
Customer Perceived value is mainly related with the marketing
terminology which reflects the merits and exclusive features of
product and services which provided enhanced competitive
strength through meeting needs and desires of customers. The
Customer perceived value is determined as a difference between
the actual perceived benefits from a product and its cost which
is taken as the main merits and value of product and services
that urge and motivates a consumer to make purchase.