Marketing Management: Strategies and Analysis of Marks and Spencer

MARKETING
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
SEGMENTATION, TARGETING AND POSITIONING.........................................................4
Marketing Mix of Marks and Spencer.........................................................................................6
RELATIONSHIP MARKETING STRATEGY..........................................................................9
Recommendations......................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

3

INTRODUCTION
Marketing is considered to be that aspect of every organisation which will bring forth the
products to the customers. Marketing plays a major role in today's world and therefore every
organisation will get habituated to the fact that they will have to employee strategies in order to
manage the tactics that will employ marketing as one of its core aspect (Deepak and Jeyakumar,
2019). Marketing management comes with the policies and the planning that is incorporated in
the organisation that will drive the forces into developing a perfect marketing plan that is
essential for the organisation to move ahead. Different consequences revolve around the
organisational growth and one such technique that will lift up every organisation is how far the
marketing strategies are taking the products into customers. It is essential for every industry to
gain customer base and that can be possible with the perfect ideology and the planning that is
required which will have to be incorporated by the management. This will have to be developed
a midst of all the employees and they are to be trained in the way to make up all the policies that
will bring about good marketing plan for the organisation. The entire report deals with the
marketing management and its prospect in different scenario. The organisation that is chosen in
this regards his Marks and Spencer. Marks and Spencer company is best known for its marketing
policy. It is one of the best conqueror in the retailing industry and is known for its product. It is
one of the successful business that is involving all ethical ways in order to deal with its
customers (Park, 2020). The products that are dealt by the company majorly focus upon food and
clothing in Britain. The report deals with the marketing strategy that is incorporated in the
company marks and spencer which enabled it to win over the circumstances and to get into its
customers.
SEGMENTATION, TARGETING AND POSITIONING
Segmentation targeting and positioning are required in order to identify the societal needs and
demands such that the company can focus on the particular segments that it has divided
customers into. This can help them fetch few results out of which the company can extend its
trade based on the requirements that are identified upon segmentation. The targeting of the
community will help to analyse the aspects that are to be implemented in the organisation.
Targeting will help the company to gain more results and to work for the requirement of
customers (Martínez-López and et.al, 2020). In the business that Marks and Spencer is excelling
4