The Mediating Role Of Competitive Advantage

Running head: MARKETING MANAGEMENT – ARTICLE REVIEWS
MARKETING MANAGEMENT – ARTICLE REVIEWS
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Author Note

MARKETING MANAGEMENT – ARTICLE REVIEWS1
Table of Contents
Article #1.............................................................................................................................2
Article #2.............................................................................................................................3
References............................................................................................................................5

MARKETING MANAGEMENT – ARTICLE REVIEWS2
Article #1
The marketing trends highlighted in the article refer to the trends that are maintained
within the by the business organization operative in the international markets. The given article
highlights the major trends that are presented within the global markets. The article discusses the
inbound techniques of marketing that are related to the global operations of the organization in
discussion. The article argues the fact that the business organizations should be advised to treat
the clients of the organization to be the greatest promoters of the business (Decker, 2019). This
would be possible by providing the clientele with the necessary and proper services and the
products. The companies are further advised to place high emphasize on the issues related to the
services that are provided to the clients of the organization. The team that is employed within the
organization should be trained in a proper manner in order to deal with the issues that are raised
by the clientele of the organization. This would help in the overall development of the goodwill
of the concerned business organization (Cantele & Zardini, 2018). The development of the
goodwill of the company is observed to be assisting in the increase in the development of the
competitive advantage of the company as well.
The client satisfaction is one of the major issues that have been affecting the overall
performance of the organization in the international markets. The lack of the client satisfaction
within the given markets is observed to be leading to the lowering of the competitive advantage
of the concerned company. The companies that have been active within the international markets
tend to be majorly focusing on the needs of the clients along with the other issues that are
presented by the external environments wherein the company has been functional. The
concerned company might take steps in the maintenance of the loyal client base as well as attract
the concerned potential clientele towards the company (Cossío-Silva et al., 2016). This in turn
helps in the development of the revenue within the company as well as the improvement of the
economic conditions of the company as well. The proper marketing trends that are discussed
within the article tend to help in development of the overall performance of the company in the
given company. The managerial issues that are highlighted within the given article is observed to
be extremely helpful in the overall performances of the concerned company in the international
markets.