Marketing Management: Role of Marketing in Coca Cola's Strategic Objectives and Effective Targeting through Segmentation and Integrated Marketing Channels

Marketing Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Concept and role of marketing in the achievement of organizational strategic objectives and
discussing the extent to which market oriented and delivery perceived value to customers
impacted planning, formulation and implementation of effective marketing strategies for the
growth of Coca Cola in Nigeria...................................................................................................3
CONCLUSION................................................................................................................................8
INTRODUCTION...........................................................................................................................9
MAIN BODY..................................................................................................................................9
Identifying and analysing how effective targeting market through target segmentation and
integrated marketing channels impact the creation of long term customer loyalty and drive
growth in different organizational context..................................................................................9
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing management is the organizational discipline which focuses on the marketing
of products and services in the market for the customers at large scale (Deepak and Jeyakumar,
2019). Coco Cola is the carbonated soft drink manufactured by the Coca Cola company which is
situated in United States.
The report will analyse the role and concept of marketing in achievement of Coca Cola's
strategic objectives. Along with this, extent to market oriented and delivery perceived value to
customers impacted planning, formulation and implementation of effective marketing strategies
for the growth of Coca Cola in Nigeria will be discussed along with the recommendations to be
considered.
MAIN BODY
Concept and role of marketing in the achievement of organizational strategic objectives
and discussing the extent to which market oriented and delivery perceived value to
customers impacted planning, formulation and implementation of effective
marketing strategies for the growth of Coca Cola in Nigeria
Marketing is defined as the activities which are related to business and helps in
creating value for the promotion and advertising of products and services of the company
(Miao, and et.al., 2022). Concept of marketing in achievement of organizational strategic
objectives helps in knowing the growth and development of the Coca — Cola company at
large scale and helps in knowing the basis through which the company is displaying its
products and services at large scale in effective manner. Role of marketing in
achievement of organizational strategic objectives helps in analysing the aspects as to
how the changes and modifications are done within business to ensure that there are some
major strategies which are framed in knowing the basis through which all aspects of
growth and development for the success of Coca Cola company are being measured.
For the benefit of organization it is very important that Coca Cola should frame
such strategies which helps in delivering the role of marketing the products and services

which enables the scale of growth and development. Strategic objectives in marketing are
achieved with the help of framing of rules which helps in denoting that the business of
Coca Cola helps in delivering the effective work culture at large scale. Marketing helps
in creating value for the products and services which are produced by Coca — Cola. The
business undergoes strong market research which helps in delivering the positive aspects
of growth and development and helps in ensuring the scale through which marketing
activities are guided by marketing strategies. When the strategies are framed, they ensure
that the marketing of products and services helps in delivering the most effective and
efficient aspects of knowing the market and its current trends. Marketing segmentation is
being done which helps in delivering the aspects as to how effectively and in appropriate
manner the customers choices have become strong and have developed the basis of
intention of buying or purchasing the products and services (Hatamizadeh, , and et.al.,
2022).
The strategic objectives which are framed by Coca Cola helps in ensuring that the
products in the market helps in anticipating, stimulating, regulating and facilitating
consumers and public demand in the role of how satisfactorily the company is delivering
the products in the market. Future of the economy depends on how the marketing of the
company is being analysed and what are the measures which helps in taking account of
the marketing strategies of Coca Cola. With the help of strategies the products and
services are promoted at large scale in the market. Coca Cola follows the framework
which helps in increasing the measures as to how the changes are observed in the
working of the company and how the strategies are framed in taking concern of
maximizing the profit at large scale.
The marketing and delivery of Coca Cola products and services observed the
customers which impacted their planning, formulation and implementation of effective
marketing strategies for growth of Coca Cola in Nigeria. The company has used the
strategy of marketing mix to market the products internationally. Different tactics were
taken into account which helped in ensuring that the company has discovered different
tactics to convince the customers at large scale which are expanded in the markets and are