Marketing Management: Concept, Role, and Market-Oriented Factors for Organizational Objectives

Marketing Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Concept of marketing for accomplish of organisational objectives............................................3
Roles of marketing concept in the accomplish of organisational objectives..............................4
Extent related with market oriented factors and also delivering of perceived value to
customers.....................................................................................................................................5
CONCLUSION ..............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
The term marketing management is explained as an art and science of selecting the target
market and to get in touch with customers through delivering, creating and communicating
superior value to buyers among organisation products and services. Marketing is a process of
identifying, meeting and fulfilling social-needs of customers, partners and society at large. This
is crucial for an organisation to engage marketing factors as this aid to make products and then
deliver them among all over the market (AL-Ameri, 2020). With effective and appropriate
marketing policies this is easy for an organisation to engage improved values that also enhance
profits of organisation. Furthermore, this report highlights on the concept and the role of
marketing in accomplish of organisational objectives. In the last, factors of being market oriented
and delivering perceived value will also understand through this report.
TASK
Concept of marketing for accomplish of organisational objectives
According to the current market environment, this is understand that marketing perform
an important role for a business to enhance their size and products sales in minimum time-period.
The primary focus of any organisational market environment is to deliver effective and high
value in business. This also refers that business organisation makes products and than sell them
according to the sales process. Thus, marketing perform an important role to increase their
market size of Coca-Cola in Nigera by offering all products to individuals with high quality and
features. Some concept of marketing are mention as follow:
International marketing is the first concept of marketing that directly relates with the current
market factors. This is also explained as an activity through all persons perform their business
according to the current environment and its requirements related with the business (Aslam,
2018).
Within traditional time-period this is identified that marketing concept is defined as those
strategy through Coca-cola and other organisation satisfy the needs of customer, increase
organisational profits and formulate competitive-edge in market through offering all products in
an organised manner.
MARKETING CONCEPT and their role in Nigeria