Marketing Management: Marketing Audit, TOWS Analysis, Marketing Objectives

Marketing Management

ABSTRACT
The project report summarizes about term marketing management as well as about
related concepts. From the first task of report this can be summarized that marketing audit and
TOWS analysis is crucial for better internal analysis of a company. From further part of report it
can be summarized that each company should have particular goals and objectives of marketing
so that effective promotion can be performed. The last part summarizes about different aspects of
marketing mix such as product, price etc.

Contents
ABSTRACT................................................................................................................................................2
INTRODUCTION.......................................................................................................................................4
1.1 Background of the Company.......................................................................................................4
2.0 Task 1....................................................................................................................................................5
2.1 Marketing Audit................................................................................................................................5
2.2 TOWS analysis..................................................................................................................................7
3.0 TASK 2.................................................................................................................................................9
3.1Marketing Objectives.........................................................................................................................9
3.2 Marketing Objectives for Travelodge................................................................................................9
4.0 TASK 3...............................................................................................................................................10
4.1 Marketing Mix.................................................................................................................................10
5.0 TASK 4...............................................................................................................................................12
5.1 Customer service.............................................................................................................................12
5.2 Recommendations for improvement of customer service................................................................12
CONCLUSION.........................................................................................................................................14
REFERENCES..........................................................................................................................................15

INTRODUCTION
Marketing management relates to a method that consists of efficient preparation, carrying
out various tasks, marketing the products and services provided by the business, determining
sales prices and delivering goods and services in an effective and acceptable manner. Their
primary goal is to meet the needs and demands of consumers and to achieve organizational
objectives within a given period of time (Hollensen, 2019). Travelodge, the largest private luxury
hotel company based in the UK is chosen as a company for project report. The department
partners with value high - end hotels in various countries, like Ireland Spain. This report contains
marketing TOWS, target market, a market segmentation plan and a proposition to improve the
level of service. The hospitality sector is growing on the industry and you will need to have good
knowledge as well as data on the market environment and patterns. Deep consumer analysis
allows it possible to carry out the roles and activities of companies on a broader scale. In
addition, marketing mangers is a wider and larger notion to be embraced with due regard as well
as to correct measures so that all the decisions are made effectively.
1.1 Background of the Company
In the 1980s, Charles Forte purchased the US Travelodge company image with the hope of
creating it in the UK. He connected them to most of his eateries on the side of the highway of the
little food critic and words that begin them Little Chef Lodges. In 1985, after redesigning,
Travelodge had become England’s very next value luxury hotel when it was initiated in the UK,
going to open its first restaurant in Barton-under-Need wood in the core of London (About
Travelodge company, 2020). Since then, the industry has increased to more than 570 hotels in the
UK, right in the central of major cities, such as London, Edinburgh, Cardiff, Bristol, Manchester
and Belfast, in many of Britain's big towns, and also famous beaches destinations and critical
roadside prevents. Travelodge Hotels Company is a leading company that operates in the hotel
and hospitality sector across the United Kingdom, Ireland and Spain. Officially known as
Travelodge, it is the UK’s leading hotel brand with more than 570 hotels in the UK.