This article discusses the concepts of segmentation, targeting and positioning in marketing. It includes a literature review and a case study on InterContinental Hotels Group Plc. Desklib is an online library that provides study material on marketing and management.

Group Report

Answering questions related to market segmentation, targeting, and positioning for InterContinental Hotels Group PLC: Holiday Inn Division case.

Learn about segmentation, targeting and positioning in marketing with Desklib's online library. Read essays, dissertations and solved assignments on marketing and management.

Marketing and Management - Desklib Online Library

Marketing and Management

This document discusses strategic planning in the hospitality industry, including factors to implement a chosen strategy, creative business strategies for future competitiveness, and analysis of performance metrics. The case study focuses on Intercontinental Hotel Group. 

Strategic Planning for the Hospitality Industry

This document discusses strategic planning in the hospitality industry, focusing on factors to implement a chosen strategy, creative business strategies for future competitiveness, and performance metrics. It also explores critical success factors and key performance indicators. The subject is strategic planning for the hospitality industry, and the document type is a study material with solved assignments.

This article discusses the effect of globalisation on IHG's marketing strategy. It explores IHG's segmentation techniques, target market selection, and positioning statement. It also provides a comparison of the marketing mix between IHG and Marriott hotel.

The Effect of Globalisation on IHG's Marketing Strategy

Managing the Customer Experience : Holiday Inn

This report provides a detailed analysis of Intercontinental Hotels Group using SWOT and PESTLE frameworks. It discusses the strengths, weaknesses, opportunities, and threats of the company, as well as the political, economic, social, technological, legal, and environmental factors affecting its operations. The report also explores the hotel strategies that can be adopted by the company to enter new markets.

Marketing and Management

Strategic Planning for the Hospitality Industry

Strategic Planning for the Hospitality Industry

The Effect of Globalisation on IHG's Marketing Strategy

Managing the Customer Experience : Holiday Inn

SWOT and PESTLE Analysis of Intercontinental Hotels Group

Business Organisation and Environment Essay

Marketing and Management

Strategic Planning for the Hospitality Industrylg...

Strategic Planning for the Hospitality Industrylg...

The Effect of Globalisation on IHG's Marketing Strategylg...

Managing the Customer Experience : Holiday Innlg...

SWOT and PESTLE Analysis of Intercontinental Hotels Grouplg...

Business Organisation and Environment Essaylg...

Strategic Planning for the Hospitality Industry

Strategic Planning for the Hospitality Industry

The Effect of Globalisation on IHG's Marketing Strategy

Managing the Customer Experience : Holiday Inn

SWOT and PESTLE Analysis of Intercontinental Hotels Group

Business Organisation and Environment Essay