Marketing & Management

Running Head: MARKETING & MANAGEMENT
Marketing & Management
Student’s Name
University Name
Author’s Note

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MARKETING & MANAGEMENT
Table of Contents
1. Introduction..............................................................................................................................3
2. Company and industrial background........................................................................................3
3. 5 C’s analysis of Vodafone......................................................................................................4
3.1 Company...........................................................................................................................4
3.2 Collaborators.....................................................................................................................6
3.3 Customers..........................................................................................................................6
3.4 Competitors.......................................................................................................................7
3.5 Climate..............................................................................................................................7
4. Marketing Data Collection process of Vodafone.....................................................................8
5. Development of marketing strategy.......................................................................................10
5.1 selection of target market................................................................................................10
5.2 Value proposition for target market................................................................................11
5.3 Target Market Positioning statement..............................................................................12
6. Development of marketing tactics..........................................................................................12
6.1 4ps of marketing mix......................................................................................................13
7. Conclusion..............................................................................................................................14
8. Reference List.........................................................................................................................16

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MARKETING & MANAGEMENT

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MARKETING & MANAGEMENT
1. Introduction
This report makes and extensive analysis of the marketing and product competence of Vodafone.
in the initial parts of this report, brief description of the organisation, industry along with the
mission and values statements organisation has been provided. The section also includes a brief
description of the product offerings and the marketing strategy of Vodafone. In the next stage, 5
C’s analysis for Vodafone has been conducted. Following that, the unique data collection and
integration process implemented by Vodafone have been reflected in this report. This report
further in corporates the development of a marketing strategy for Vodafone and also renders the
stages of developing the marketing tactics based on the strategies highlighted. In order to do that,
a detailed 4Ps analysis for Vodafone has been conducted.
2. Company and industrial background
Vodafone route is a company operating in the telecommunication sector. The major market
presence of Vodafone is in Europe, Asia Pacific, United States as well as Middle East and
Africa. Vodafone has and associated undertaking in the United States, known as Verizon
wireless. The Organisation was established as a start-up company in Europe in the year 1984.
Since then, the organisation has evolved them to become one of the Frontline mobile
telecommunication organisations of the world (Ang 2016). Hence, Vodafone, considered as a
market leader, considering their current production. In the telecommunication sector market, the
Frontline companies are well aware of the fact that consumers position the products in context to
the product offerings of the competitive companies. The pecking order existing in the market,
make the products, the actual market leaders. Considering the specific market of Vodafone
around the world, strongest reasons have been observed in Germany, Spain, UK along with Italy
and other European countries. Considering its direct as well as the partner networks, the Global