Marketing Management: Company Overview, Marketing Audit, Competitor Analysis, STP Analysis, and Marketing Mix for Greens Supermarket

Marketing Management

Executive Summary
This project highlights the discussion about varied marketing concepts. This project comprises of
an overview of company which helps to understand the several factors of business environment.
It also consists of competitor analysis which helps company in assessing competition in specific
industry. This also includes STP analysis and marketing mix for analysing as well as framing
marketing strategies to be used in case of launch of new product.

Contents
INTRODUCTION...........................................................................................................................1

MAIN BODY...................................................................................................................................1
Company overview......................................................................................................................1
Marketing audit of internal and external environment ...............................................................2
Competitor's analysis...................................................................................................................6
Identification of gap in market.....................................................................................................8
STP Analysis considering new product ......................................................................................9
Marketing mix of Greens Supermarket regarding new product ...............................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13