Marketing Plan for Hilton Worldwide

ACTIVITY-2

Marketing plan
Executive summary
• Hilton worldwide that is a leading hotel company in the hospitality sector. Company is founded by the
Conrad Hilton in the year 1919. Hilton’s hotel is located in the worldwide over 584 hotels. Its hotel and
resort properties have over 216,379 rooms in over 94 countries and the territories across the six
continents. Company wants to introduce new products in the menu and identifying the new market to
serve their services and product by catering the new customer base (Bulatova, 2018). This can be done
by analyzing the goals, mission and the segmentation, targeting and the positioning of the Hilton and
by analyzing the marketing mix of the Hilton.

MISSION
• The primary Mission of Hilton hotel is targeting the interested, potential consumers those are visiting
hotel in most of cases. Mission of hotel is that when satisfying demand of client and expand the
accommodation service across global world.

OBJECTIVE
• To increase the business operational activities and improve the entire performance of Hotel.
• To increase market share by 5-6% within next 3 years.
• To satisfy the consumer satisfaction level
• To implement modern technology to increase demand of accommodation services in marketplace