Assignment on Marketing Management PDF
Added on 2020-12-18
17 Pages5396 Words386 Views
MARKETINGMANAGEMENT
EXECUTIVE SUMMARYMarketing management is a set of measures and strategies which is taken in properconsideration by an enterprise to maintain sustainability and quality of its promotional andselling out of goods or services. The present report will cover business activities of Tesco. Thereport will lay emphasis on proper management of marketing or promotional activities. Also, itwill help in proper assessment of the business activities and hence, it will improve overallmarketing operations which are taken in consideration by the firm. The evaluation of differentconstraints is done by the firm which will improve quality of business actions to a greater level.Other than this, an assessment of competitors of Tesco is done in context that will assist anorganization to carry out effective market plan and strategies which will improve its marketingmeasures. This will help an enterprise to have a proper market share and improve the customersatisfaction level. Apart from this, evaluation of marketing mix and its effective relation withexternal market environment factors will assist an organization to improve the quality ofproducts and services that are offered to their customers.
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Background statement to outline the industry, market positioning and its present uniqueselling promotion........................................................................................................................12. Marketing audit, outlining the overall attractiveness and its potential for market growth. ...33. Description on competitor analysis on three main industry players.......................................74. Critical explanation on marketing mix actions to achieve the gaps between the firms presentstrategy and external environment..............................................................................................9CONCLUSION................................................................................................................................9REFERENCES .............................................................................................................................10
INTRODUCTIONMarketing management is the process in which value is created for the customers. It isphilosophy which helps firm to examine needs and wants of customers by analysing the marketdemand. This strategy works as planning, organizing, motivating, coordinating and controllingthe overall activities so that it will lead to enhance sales, profit and beat competition effectually(Albayrak, 2015). Furthermore, it is science and art that explores, creates and delivers value thatcan assist to fulfil the demand of target customers. The present report depends on businessactivities of Tesco. It is a global leading brand that works to provide innovative products andservices to customers. It deals in retail sector and engaged in offering the services by whichcustomers can get satisfied. Moreover, market positioning, unique selling position, marketingaudit and competitor analysis of three main industry players will be covered here. It will improvethe overall quality and maintaining of the marketing processes and evaluation process which willimprove the promotional capabilities, market share and revenue generation of the firm.MAIN BODY1. Background statement to outline the industry, market positioning and its present uniqueselling promotionBackground of TescoIt is a global leading brand that works to attract the customers by providing retailservices. Tesco is the leader of supermarket multiple sector as well as whole grocery market.Thus, retail industry is responsible for distribution of finished products to public. This firm takesvarious initiatives in order to attract and retain customers to develop staff and enhance corporateimage of Tesco. Thus, quoted firm ranks among one of the largest online supermarkets in world.It is one of the leading retailers within UK industry. This is one of the far largest ever groceryand retail sector chins in world. Thus, it is British international grocery and generalmerchandising retail chain. They produce goods so that they can provide services in terms tovariety of merchandising. In addition to it, retail industry has been changed from last twodecades (Toon and et.al., 2016). In this, it can be said that this is the enterprise that works hard toanalyze the needs and wants of customers and provide them effective and efficient services. This consists of wealth of small, departmental stores and shopping malls. By the use ofsocial media, it is one of another key aspects for retailers to grow in market. The online demand1
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